Naming

Since 2001, Fluid Branding has been building distinctive branding that gives our clients a competitive advantage. Backed by insightful market research, Fluid Branding helps clients achieve their trategic marketing goals with distinctive, effective branding and design.

ARCH

Branding Community Architecture Specialists

dwp Australia was a global architectural company delivering high-quality, award-winning architecture resulting from numerous mergers, acquisitions and amalgamations over more than 66 years. In 2023, the Australian business decided to de-merge from the broader group.

Brand Strategy Corporate Comms Identity Naming

Connected Libraries

Branding Bold Community Libraries

Following a change to the laws governing the provision of library services in Victoria, Casey Cardinia Library Services was established in partnership with the City of Casey to provide stewardship to the City of Casey's libraries in Bunjil Place, Cranbourne, Doveton, Endeavour Hills, and Hampton Park.

Brand Strategy Copywriting Corporate Comms Identity Illustration Naming

are-able

Branding Complete Community Services

WDEA Works first commenced in 1989 as a service to assist clients with disabilities in entering the workforce. It initially operated out of a small office in Warrnambool but soon extended its coverage. In 2023, the organisation was a significant player in the community services and support sector, with ambitions to do more.

Brand Strategy Copywriting Corporate Comms Identity Naming User Interface

Bridge Skin

Sustainable Packaging For Skincare

Bridge Skincare is the brainchild of founder Brighid Phillips offering environmentally friendly, plant-based, cruelty-free skincare products.

Digital E-commerce Identity Naming Packaging Social media

St Bernard’s College / TLab

Branding Future Education

St Bernard's College is a Roman Catholic boys school in Melbourne. In 2017 the school approached Fluid to create a new identity that could brand a dedicated learning hub within the college grounds at the campus in Essendon.

Brand Strategy Environmental Identity Naming

GenU

Bold Inclusive Branding

The introduction of the NDIS created significant change in the provision of social and community services, pivoting the industry away from government facing to consumer facing.

Accessibility Brand Strategy Corporate Comms Environmental Identity Naming

Clients

Fluid Branding partners with a diverse range of local, national and international clients to deliver marketing, branding and design solutions that build better businesses.

Naming

Since 2001, Fluid Branding has been building distinctive branding that gives our clients a competitive advantage. Backed by insightful market research, Fluid Branding helps clients achieve their trategic marketing goals with distinctive, effective branding and design.

ARCH

dwp Australia was a global architectural company delivering high-quality, award-winning architecture resulting from numerous mergers, acquisitions and amalgamations over more than 66 years. In 2023, the Australian business decided to de-merge from the broader group.

Connected Libraries

are-able

Bridge Skin

Bridge Skincare is the brainchild of founder Brighid Phillips offering environmentally friendly, plant-based, cruelty-free skincare products.

St Bernard’s College / TLab

St Bernard's College is a Roman Catholic boys school in Melbourne. In 2017 the school approached Fluid to create a new identity that could brand a dedicated learning hub within the college grounds at the campus in Essendon.

GenU

The introduction of the NDIS created significant change in the provision of social and community services, pivoting the industry away from government facing to consumer facing.

Clients

Brand Strategy

Brand Awareness

Brand Positioning

Brand Recognition

Competitive Landscape Audit

Packaging Concept Testing

Centrality Distinctiveness Mapping

MDS Perceptual Mapping

Van Westendorp Pricing Analysis

Audience Personas

Market Research

Creative

Brand Naming

Brand Architecture

Brand Identity Design

Rebranding

Product Naming

UI Wireframes

Territory Boards

Packcept Design

Visual Language

Distinctive Asset Creation

Design

Corporate Logo Design

Annual Report Design

Signage Design

Packaging Design

UI Kit Design

Product Photography

Brand Photography

Retail Environment Design

Infographic Design

PowerPoint Presentation Design

Implementation

Packaging Artwork

Master Logos

Account Management

Document Proofing

Accessible Compliance

Packaging Compliance

Microsoft Office eStationery

Campaign Artwork

Digital Asset Hub Design

Brand Guidelines Design