Expertise
Fluid Branding’s team include industry specialists in brand strategy, FMCG, corporate identity and digital user experience. Giving our clients access to special world-leading expertise means better solutions to more complex problems than a generalist could ever offer.
Values
Fluid Branding’s team is defined by our commitment to our brand’s values. Our adherence to these principles allow us to create world leading brands for our clients.
Always look for a better way
Spread good karma
Build each other up
Pursue excellence
Live brand
One team united
Leadership
Fluid Branding was founded over 20 years ago with the vision of delivering the best creative for global brands, no matter where we live.
Mike Beck
Managing Director
As co-founder of Fluid Branding, Mike manages client relationships based on a foundation of trust. To meet our clients’ expectations of excellence in creativity and service, Mike’s boardroom experience helps him guide company relationships with global leaders from BHP, CUB and the Australian Federal Government, advocating for good corporate governance, reporting and strategic excellence.
Paris Singer
Executive Director
Having worked on a huge array of brands across multiple categories both locally and internationally, Paris advocates for the idea that strategic thinking, distinct creativity, and financial success must go hand in hand. Fluid Branding’s continued long-term success will be founded on talented people identifying objectives, creating opportunities and delivering successful outcomes. By building a productive culture, our people will flourish, share a sense of achievement, job satisfaction and reward.