About

Since 2001, Fluid Branding has been building distinctive branding that gives our clients a competitive advantage. Backed by insightful market research, Fluid Branding helps clients achieve their strategic marketing goals with distinctive, effective branding and design.

Expertise

Fluid Branding’s team include industry specialists in brand strategy, FMCG, corporate identity and digital user experience. Giving our clients access to special world-leading expertise means better solutions to more complex problems than a generalist could ever offer. 

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Values

Fluid Branding’s team is defined by our commitment to our brand’s values. Our adherence to these principles allow us to create world leading brands for our clients.

  • Always look for a better way

  • Spread good karma

  • Build each other up

  • Pursue excellence

  • Live brand

  • One team united

Leadership

Fluid Branding was founded over 20 years ago with the vision of delivering the best creative for global brands, no matter where we live.

Paris Singer

Managing Director

Managing Director of Fluid Branding, Paris Singer leads the agency with a focus on innovation, strategic thinking, and creativity that drives measurable success. With extensive experience across local and international markets, Paris is passionate about helping brands stand out in competitive landscapes.

Under Paris’ leadership, Fluid Branding fosters a collaborative culture where talented individuals thrive. By aligning creative excellence with client objectives, the agency continues to deliver bold, impactful branding solutions that build better brands. 

Paris’ vision is to build on Fluid Branding’s strong foundation while exploring new opportunities for growth and innovation, ensuring the agency remains at the forefront of the industry.

© Fluid 2001-2024. Fluid is a registered trademark of Fluid Group Pty Ltd. Terms of use. Privacy policy

© Fluid 2001-2024. Fluid is a registered trademark of Fluid Group Pty Ltd. Terms of use. Privacy policy