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Frequently asked questions
We aim to bring clarity to the potentially confusing branding process. If you have more in-depth questions, please book a call with one of our team now.
Why test my current brand when I know it needs to be changed?
The purpose is to understand how consumers perceive your current brand’s visual identity and set baseline metrics. We want to identify the parts of you brand that consumers recognise and should be retained, as well as identifying areas that need improvement. This process helps us create a solid strategy for enhancing your brand’s impact.
What does a packaging review aim to achieve?
A packaging review tests, evaluates and compares a brand’s current packaging design with its competitors’. This helps us understand consumer perceptions regarding appeal, functionality, message clarity, and overall effectiveness. The insights from this test are used to identify strengths and weaknesses, uncover threats and opportunities, and develop a targeted improvement strategy. This ensures that the packaging effectively communicates the brand’s value and stands out in the market.
How long does it take to complete a packaging baseline test?
Typically, a packaging baseline test takes about 2 weeks. This phase provides crucial insights into current market perceptions, guiding subsequent brand strategy, design, and optimisation steps. The structured timeline ensures a thorough yet efficient approach to enhancing your brand’s packaging and market presence.
What is brand positioning?
Brand positioning involves aligning your brand’s performance goals to your vision and mission statements. To develop a strategy that encourages product trial, repeat purchases, and market share growth we assess how your brand is perceived consumers, stakeholders or staff compared to your closest competitors, helping you optimise your messaging and goals for better market performance.
How is a brand positioning created?
Our brand positioning process takes your decision makers through comprehensive market and brand research by our experienced strategists. This process integrates key data points to create a robust, well-defined strategy that enhances brand distinction, connects with your target audience, and drives competitive advantage for sustained success.
What is the investment required to develop and execute a brand positioning?
The investment in the process typically costs between $15,000 and $150,000. This range reflects the customised approach tailored to your brand’s specific needs and goals, ensuring a strategic foundation aligned with your market positioning.
What additional services does your agency provide?
Our agency provides a range of brand development services, including market research, competitive analysis, brand identity creation, consumer behaviour studies, and strategic marketing planning. Each service is designed to enhance your brand, creating a compelling brand narrative that resonates with your target audience. You can find our full list of brand development services at the bottom of this page.