Episodes
Failure To Launch is a podcast for brand managers, entrepreneurs and innovators about how the biggest brand flops and failures have shaped our lives.
This is an investigation into the long list of business innovations, products and ideas that turned out to be unqualified disasters. Were they just bad ideas obscured by a fog of hype? Did the audience just not get it? Were they too expensive? Or just advertised poorly? We aim to understand the forces behind these rises and falls.
Biznos is bad at Quiznos: How Subways Biggest Competitor Failed
How good are sandwiches? In this episode, we discuss the biggest restaurant franchise failure ever.
The Chips That Made You Poop – Part 2: How Olestra Failed
In this week’s episode, we conclude our exploration into the failure of Olestra and WOW branded snacks.
The Chips That Made You Poop – Part 1: How Olestra Failed
In this weeks episode we explore the creation and marketing behind Olestra a new fat substitute created by global powerhouse P&G.
The Kraft Peanut Butter Kollapse – Part 2: How Kraft Peanut Butter Failed in Australia
Kraft had been selling peanut butter in Australia for almost a century, dominating an almost $6 million-a-year peanut butter market. How did it all go so wrong?
The Kraft Peanut Butter Kollapse – Part 1: How Kraft Peanut Butter Failed in Australia
Kraft had been selling peanut butter in Australia for almost a century, dominating an almost $6 million-a-year peanut butter market. How did it all go so wrong?
How Coca-Cola Failed On Purpose?: The Cola Wars
The history of products is filled with some bitter brand rivalries. Today we’re going to talk through just one of the many skirmishes that took place during the Cola Wars. It’s Diet Tab Clear v Crystal Pepsi.
How Bunnings UK Failed – Part 2: Bunnings Summer Bummer
Part 2 of our story of Bunnings Warehouse’s attempt to take control of the UK hardware retail category.
How Bunnings UK Failed – Part 1: Bunnings Summer Bummer
Moving retail chains into a new market is hard. But if anyone could do it surely it would be Bunnings – the friendly green giant of Australian retail.
How the Amazon Fire Phone Failed – Part 2: Didn’t Set The World On Fire
The second part of our investigation into Amazon’s failed Fire Phone.
How the Amazon Fire Phone Failed – Part 1: Didn’t Set The World On Fire
Do you remember the Fire Phone? This was to be the first smartphone to be produced by Amazon, Bezos ‘big bet’. Yet following the launch, Amazon announced they’d lost $170 million and fired their entire hardware engineering division. What happened?
How Tropicana Juice Failed: Tropican’t
How one man helped a company lose over $35 million with this one weird trick.
Did LifeLock Fail? – Part 2: Can’t lock them up
Part 2 of our story of how a PR stunt by LifeLock went terribly wrong.
Did LifeLock Fail? – Part 1: Can’t lock them up
In 2006, identity-theft prevention brand LifeLock came up with a campaign to promote the credentials of their product, they published the Social Security Number of their CEO Todd Davis on billboards, TV and radio ads around the country. What could go wrong?