Fyna Foods is an Australian confectionery company responsible for classic Australian sweets and lollies such as Wizz Fizz and Fads who created Superior Liquorice as a new challenger brand to Darrell Lea.
– Naming
– Packaging
– Brand Identity
– Digital Design
– Copywriting
Fluid was challenged by Fyna Foods to develop a new original brand for its liquorice products. The new brand was to be a celebration with an old-world twist that reflected the style of sweets and their local provenance.
The key to creating the new brand's identity was the exploration of popular turn-of-the-century Australian brands. In collaboration with celebrated currency illustrator Stuart McGill, Fluid developed typography and character illustrations with quirky, magical twists that could have been taken straight from a Jules Verne novel.
The final brand identity and packaging designs featured on the American Institute of Graphic Arts Gallery, Retail World Magazine and World Brand Design Society websites.
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