Fyna Foods is an Australian confectionery company responsible for classic Australian sweets and lollies such as Wizz Fizz and Fads who created Superior Liquorice as a new challenger brand to Darrell Lea.
– Naming
– Packaging
– Brand Identity
– Digital Design
– Copywriting
Fluid was challenged by Fyna Foods to develop a new original brand for its liquorice products. The new brand was to be a celebration with an old-world twist that reflected the style of sweets and their local provenance.
The key to creating the new brand's identity was the exploration of popular turn-of-the-century Australian brands. In collaboration with celebrated currency illustrator Stuart McGill, Fluid developed typography and character illustrations with quirky, magical twists that could have been taken straight from a Jules Verne novel.
The final brand identity and packaging designs featured on the American Institute of Graphic Arts Gallery, Retail World Magazine and World Brand Design Society websites.
Wholesome Brand Consideration
Better Beer Packaging
A Worldwide Web of Taste