How to Map Your Competitive Landscape

In the ever-changing landscape of branding, companies need to stay ahead of the competition to thrive. Traditional perceptual mapping techniques often lack the ability to connect a brand’s market position with tangible business performance metrics. That’s where Fluid Branding comes in.

How to Get Audience Research Insights

Don’t leave your brand’s success up to chance. Harness the power of GWi global audience research data with Fluid Branding and get the competitive advantage you need in today’s market.

How To Price Your Brand: Van Westendorp Pricing

Understanding the relationship between branding and pricing is of utmost importance in today’s competitive marketplace. That’s why we have developed a user-friendly tool that allows businesses to create Van Westendorp Pricing charts to gain valuable insights into consumer price preferences. The Van Westendorp PSM is a proven market research technique that helps businesses determine the optimal pricing for their products or services.

How to Create Target Market Segmentation

Use sophisticated techniques such as cluster analysis to draw statistically significant insights from segments, better tailor branding strategies and ultimately achieve measurable improvements to the bottom line. Say goodbye to the one-size-fits-all approach and try Fluid Branding’s Attitudinal Segmentation with GWi global survey data.

The Science Behind Brand Awareness: How Distinctive Brand Asset Research Can Define Your Brand’s Success

In the fast-paced world of business, with countless companies vying for attention, establishing and maintaining a strong brand presence is crucial. Mental availability is the key to success, as it sets your business apart from the competition and resonates with your target audience. But what exactly is mental availability, and how can you measure its impact? This is where the science of distinctive brand asset research comes into play.