Thinking

Since 2001, Fluid Branding has been building distinctive branding that gives our clients a competitive advantage. Backed by insightful market research, Fluid Branding helps clients achieve their strategic marketing goals with distinctive, effective branding and design.

How to Map Your Competitive Landscape

Gain valuable insights by mapping your competitive landscape with Fluid Branding’s strategic approach. Learn how to use perceptual mapping to enhance your brand’s performance.

How to Get Audience Research Insights

Fluid Branding provides access to GWI’s audience research, helping you better understand consumer behaviour and improve your brand strategy.

How To Price Your Brand: Van Westendorp Pricing

Learn how the Van Westendorp Pricing strategy model helps brands define optimal pricing by identifying key price points based on consumer responses.

How To Create A Marketing Audience Persona

Audience personas help businesses understand their customers better. Learn how to create personas that drive successful marketing and branding strategies.

How to Create Target Market Segmentation

Discover how target market segmentation can drive effective marketing strategies. Learn key techniques like cluster analysis to better understand your audience.

The Science Behind Brand Awareness

Learn how distinctive brand assets influence mental availability and shape brand awareness. Discover key strategies to elevate your brand in this insightful blog post.

Branding Agency Workshops

Enhance your brand strategy with Fluid Branding’s branding workshops in Melbourne. We guide businesses in developing powerful, cohesive brand identities.

Clients

Fluid Branding partners with a diverse range of local, national and international clients to deliver marketing, branding and design solutions that build better businesses.