Distinctive brand assets act as mental hooks that instantly connect consumers with your brand. Whether it’s the iconic shape of a Coca-Cola bottle or the instantly recognisable McDonald’s golden arches, these assets leave a lasting imprint on consumers’ minds. Distinctive brand asset research identifies these assets, ensuring that they are consistently present in your branding efforts.
So, how does this research define your brand’s success? Using a custom survey format, Fluid can identify which brand assets are widely recognised by category buyers and which of those assets can be correctly associated with their correct brand. Through rigorous scientific analysis, you can determine which elements contribute the most to mental availability and continuously reinforce them. This research empowers you to navigate the ever-evolving world of branding with confidence, remaining relevant and distinctive even as trends come and go.
At Fluid Branding, we understand the importance of mental availability. With over two decades of experience, we have honed our skills in identifying and leveraging distinctive brand assets to help our clients gain a competitive advantage. Our rigorous strategic process, developed through extensive training from global leaders, ensures that our clients achieve measurable improvements to their bottom line.
So, why wait? Contact
us and let us help you build a brand that stands out, connects with your audience, and leaves a lasting impression in the ever-evolving world of branding.