Fluid Agency, Author at Fluid Branding

Brand Awareness

At Fluid, we recognise that brand awareness is a vital metric for measuring a brand’s success in the marketplace.

Brand Positioning

Fluid's data-driven approach to brand positioning provides the strategic insights necessary to not only place your brand in the right market position but also ensure its long-term success.

Brand Recognition

Brand recognition is essential for any business aiming to create a lasting impression in the minds of consumers.

Competitive Visual Audit

In today’s highly competitive environment, simply having an attractive brand is not enough to ensure a brand’s success.

Packaging Concept Testing

At Fluid, we offer comprehensive packaging concept testing services to ensure that your design not only grabs attention but also aligns with your brand values and resonates with your target audience.

Centrality Distinctiveness Mapping

Centrality-Distinctiveness (C-D) Mapping is a strategic tool used in brand positioning that evaluates how well a brand occupies a space within its market based on two critical dimensions: centrality and distinctiveness.

Multi-Dimensional Scaling Perceptual Maps

Multidimensional Scaling (MDS) is a statistical technique that originated in the mid-20th century, designed to visualise the similarities or dissimilarities between objects.

Van Westendorp Price Sensitivity Model

The Van Westendorp PSM is a proven market research technique that helps businesses determine the optimal pricing for their products or services.

Audience Personas

A well-formed audience persona helps Fluid Branding's clients go beyond basic demographics and delves into their interests, behaviours, motivations, and pain points.

Brand Naming

Fluid Branding's comprehensive approach combines clear brand strategy with rigorous research and trademark expertise to help clients find names that are distinctive, evocative, and legally protected.

Fluid Agency

Since 2001, Fluid Branding has been building distinctive branding that gives our clients a competitive advantage. Backed by insightful market research, Fluid Branding helps clients achieve their strategic marketing goals with distinctive, effective branding and design.

Brand Awareness

Brand Positioning

Brand Recognition

Competitive Visual Audit

Packaging Concept Testing

Centrality Distinctiveness Mapping

Multi-Dimensional Scaling Perceptual Maps

Van Westendorp Price Sensitivity Model

Audience Personas

Brand Naming

Clients

Brand Strategy

Creative

Design

Implementation