A UI Kit is a collection of design elements and guidelines that serves as a comprehensive resource for building user interfaces. It includes components such as buttons, typography, icons, colour palettes, and layout specifications that ensure visual consistency across digital platforms.
UI Kits streamline the design process, providing clear standards for your current development team, and allows for efficient reskinning and management of your website. This consistency not only enhances user experience but also reinforces brand identity, making your digital presence more cohesive and professional.
At Fluid, we specialise in creating user-friendly websites and digital experiences that align seamlessly with your business objectives. Our core competencies include working with partners to build new WordPress, Squarespace, and Shopify sites, as well as modifying existing sites in various CMS platforms such as Drupal, Vic SDP, and more. We take pride in our ability to deliver a comprehensive UI Kit, enabling your current team of developers or staff to efficiently reskin and manage your site.
User-Centric Design
Fluid excels in building wireframes, information architecture (IA), and sitemaps that enhance the user journey while aligning with business objectives. We prioritise user-centric design, ensuring that each digital interaction is intuitive and seamless. By creating prototypes for testing user experience, we enable your team to gather valuable feedback early in the design process, leading to informed decisions that enhance functionality and engagement.
Our wireframes and prototypes are designed to showcase how new websites will function, offering low, mid, and high-fidelity options that quickly and flexibly demonstrate the design and user experience. For example, our low-fidelity wireframes focus on layout and structure, while mid-fidelity prototypes introduce interactive elements to simulate user flow. High-fidelity prototypes incorporate detailed visual design and functionality, providing a near-complete representation of the final product.
Integrated Content Creation
Fluid’s in-house capabilities extend beyond web development. We can create video, animation, copy, and imagery that can be seamlessly integrated into your website. Our team ensures that all content aligns with your brand messaging and engages your audience effectively. Additionally, we build SEO and SEM optimised campaign landing pages housed within your existing website, driving targeted traffic and improving conversion rates.
We also plan and write content for all major social media platforms, ensuring a cohesive digital presence across channels. Our expertise in creating digital advertising assets for major ad platforms means your campaigns can effectively reach and resonate with your target audience.
Collaborative Development
Our collaboration with CRM developers, such as Salesforce, ensures that we align business objectives with user experience effectively. By working closely with your CRM team, we guarantee that the digital solutions we create not only serve user needs but also drive your business goals forward. This synergy between business strategy and user experience is vital for achieving optimal outcomes.
Our Process
- Mapping Existing Site’s Key Pages: We begin by thoroughly mapping the key pages of your existing site to understand the current structure and user flow.
- Importing Existing Visual Assets: We import all distinctive brand assets, ensuring that we leverage any valuable components from your current branding.
- Redesigning Visual Assets into a New UI Kit: Our team redesigns these assets into a cohesive rebranded UI Kit, enhancing visual appeal and functionality while maintaining brand integrity.
- Implementation Handoff: Finally, we pass the redesigned files back to your existing development partner for implementation of the new brand, ensuring a smooth transition to the updated digital experience.
Account Management
At Fluid, we believe that effective account management is the cornerstone of successful project delivery. Your dedicated account manager will serve as your primary point of contact throughout the project, ensuring clear communication and alignment with your goals. They will facilitate regular updates, coordinate between teams, and address any questions or concerns you may have. We pride ourselves on building strong, long-lasting client relationships by consistently delivering on our promises, on time and within budget. Our account management process includes regular project reviews and meetings with key project team members to ensure alignment and transparency at every stage.
At Fluid, we are dedicated to providing comprehensive website UI Kits that empower your business to thrive in a competitive landscape. Our collaborative approach, user-centric design, integrated content creation capabilities, and robust account management position us as your ideal partner in building impactful digital experiences. Let us help you create a website that not only meets your needs but also elevates your brand in the digital space.