Creative Archives – Fluid Branding

Brand Naming

Fluid Branding's comprehensive approach combines clear brand strategy with rigorous research and trademark expertise to help clients find names that are distinctive, evocative, and legally protected.

Brand Architecture

A well-defined brand architecture serves as the backbone of a successful branding strategy, providing clarity and direction for how brands and sub-brands relate to one another within a portfolio.

Brand Identity Design

Fluid Branding takes a structured approach to brand identity design that ensures a thorough understanding of your brand and its positioning in the marketplace.

Product Naming

At Fluid, we understand the critical role that a unique product brand name plays in establishing a successful identity in today’s competitive marketplace.

UI Wireframing

Fluid Branding wireframes outline the arrangement of elements on a page, such as navigation, content, images, buttons, and other interactive features.

Territory Boards

Territory boards are essential tools in the early stages of brand development, providing a visual representation of potential creative directions.

Packcept Design

Packcept design merges packaging concept creation with consumer testing to ensure that your product’s packaging is not only visually appealing but also functional and aligned with consumer preferences.

Visual Language

Visual language is a powerful tool in brand recognition, extending far beyond just the logo.

Distinctive Brand Asset

In the competitive landscape of business, where countless companies vie for consumer attention, establishing and maintaining a strong brand is essential.

Creative

Since 2001, Fluid Branding has been building distinctive branding that gives our clients a competitive advantage. Backed by insightful market research, Fluid Branding helps clients achieve their strategic marketing goals with distinctive, effective branding and design.