In recent years, skincare has become more than just a daily routine for many people. It has evolved into a form of self-care and a way of treating oneself after a long day.
Insights
However, with the rise of economic uncertainty and limited budgets, people are finding creative ways to indulge in self-care skincare while still being mindful of their finances. Using the world’s most insightful data we've identified three high-impact insights into how consumer behaviours in skincare are changing in 2023, each backed up by research from our data partners Global Web Index.