With over 20 years of experience, Fluid designs comprehensive signage systems for diverse sectors, including government, retail, corporate, and hospitality.
Our signage design process is structured to ensure clarity, creativity, and consistency at each stage, ultimately leading to a successful outcome for your brand. Here’s how we approach the project:
Audit
Starting with a detailed audit of your current signage. We review guidelines, background materials, and existing site signage. This assessment identifies areas for improvement and shapes our approach. Through meetings or workshops with stakeholders to discuss insights and align goals. To streamline the process, we often visit six key sites in the metro area.
Creative Development
In this phase, we develop a master style for your signage. Collaborating with your in-house designers and key stakeholders. We explore all sign types—from functional signage to marketing displays. We present three unique design concepts for feedback. This encourages innovation and explores new ideas, like QR codes and interactive features.
Concept Refinement
After feedback, we refine your chosen concept. This stage includes up to two rounds of revisions to ensure the design fits your needs and brand identity.
Design Development
Once the concept is approved, we produce detailed artwork templates. We create about ten templates for different sign types, including interpretive and informational signage like maps and illustrations. We deliver these as individual, layered Adobe Illustrator files for easy updates.
Documentation
We produce a comprehensive signage standards manual, around 70 pages. It includes character limits, multilingual considerations, dimensions, graphics, and artwork specifications. Our manual references Australian signage standards to ensure compliance and quality.
Final Review and Approval
We allocate time for a final review of all designs and documents. This ensures everything meets your expectations and allows for last adjustments before implementation.
Previous Experience
Fluid has delivered impactful signage for many high-profile projects:
Surf Coast Walk: We built a cohesive signage system to enhance visitor experience and maintain a sense of place.
Melbourne Water: We crafted a complex signage system for clarity and engagement across multiple sites.
Kardinia Park: Our designs balanced functional needs with visual appeal, enhancing the stadium’s reputation as a sports and entertainment hub.
GMHBA Eye Care: We designed inviting signage that guides customers while reflecting the brand’s focus on care and quality.
Partner with Fluid
At Fluid, we create signage systems that boost brand visibility, improve user experience, and communicate effectively. Let us help you design signage that serves practical needs and elevates your brand in the marketplace.