Packaging

Since 2001, Fluid Branding has been building distinctive branding that gives our clients a competitive advantage. Backed by insightful market research, Fluid Branding helps clients achieve their strategic marketing goals with distinctive, effective branding and design.

Skipper

Skipping into retail

Skipper was preparing to launch Australia’s first locally made dishwasher tablets into major retail. It was felt that their existing D2C packaging aesthetic may not deliver sufficient standout in the highly competitive FMCG category, which is dominated by bold logos, bright colours, and science-led claims.

Scottsdale Slow Cooked & Continental

Tasmanian Artisanal Packaging

Following the success of the Scottsdale brand relaunch, it was time to extend the brand into two exciting new product ranges – Slow Cooked and Continental. Both had been identified in the original portfolio strategy, but now the task was to translate the master brand across new pack formats while celebrating the distinct personalities of each range.

Kangaroo Island Spirits

Packaged with a Kiss

Kangaroo Island Spirits engaged Fluid to design a Limoncello based cocktail gift pack for “The Cranberry Kiss”– the distillery’s top-selling cocktail and a favourite among both locals and visitors.

Marble King Wagyu

Ultra-Premium Wagyu

Penstock Pastoral Group engaged us to reposition their wagyu brand for the ultra-premium market. With world-class product already in place, our challenge was to elevate the brand to meet the expectations of global luxury buyers, while retaining the integrity, care and control that define every stage of Marble King’s production.

Scottsdale

Tasmanian Pork Brand Identity

Scottsdale Pork was doing well selling their premium products to customers in their home state of Tasmania. The company had a compelling story and a high quality product to boot, but outside of the local region few had heard of the Scottsdale brand.

PureHarvest Branding

Pure Australian Branding

PureHarvest introduced Australia to the benefits of non-dairy milk back in 1981 and have never stopped pushing the industry forward with organic, whole ingredients to make products that taste and feel good.

Black Swan Batched

Premium Dips Packaging

Founded at South Melbourne Market in 1985, Black Swan was born from a deep appreciation for the innovative premium ingredients and robust flavours the market is known for. This commitment continues to shape their dip flavour innovations to this day.

Black Swan Seasonal Editions

Seasonal Dips Packaging

Black Swan’s roots trace back to South Melbourne Market, where it began in 1985, inspired by a passion for fresh, seasonal ingredients and the rich, bold flavours found at the market. This same passion drives their flavour innovations today.

Better Beer

Better Beer Packaging

Australia’s biggest beer launch in 2021, Better Beer is the product of a joint partnership between social media influencers The Inspired Unemployed and Mighty Craft’s Torquay Beverage Company.

Sams Pantry

Disruptive Snack Packaging

Good Food Partners is an Arnott’s owned food manufacturer producing products for both national and private label brands.

Clients

Fluid Branding partners with a diverse range of local, national and international clients to deliver marketing, branding and design solutions that build better businesses.