Packaging

Since 2001, Fluid Branding has been building distinctive branding that gives our clients a competitive advantage. Backed by insightful market research, Fluid Branding helps clients achieve their trategic marketing goals with distinctive, effective branding and design.

Scottsdale

Tasmanian Pork Brand Identity

Scottsdale Pork was doing well selling their premium products to customers in their home state of Tasmania. The company had a compelling story and a high quality product to boot, but outside of the local region few had heard of the Scottsdale brand.

Brand Identity Brand Strategy Marketing Collateral Packaging Photography Website

PureHarvest

Pure Australian Branding

PureHarvest introduced Australia to the benefits of non-dairy milk back in 1981 and have never stopped pushing the industry forward with organic, whole ingredients to make products that taste and feel good.

Brand Strategy Identity Packaging

Black Swan Batched

Premium Dips Packaging

Founded at South Melbourne Market in 1985, Black Swan was born from a deep appreciation for the innovative premium ingredients and robust flavours the market is known for. This commitment continues to shape their dip flavour innovations to this day.

Packaging

Black Swan Green Goddess

Seasonal Dips Packaging

Black Swan’s roots trace back to South Melbourne Market, where it began in 1985, inspired by a passion for fresh, seasonal ingredients and the rich, bold flavours found at the market. This same passion drives their flavour innovations today.

Packaging

Better Beer

Better Beer Packaging

Australia's biggest beer launch in 2021, Better Beer is the product of a joint partnership between social media influencers The Inspired Unemployed and Mighty Craft’s Torquay Beverage Company.

Brand Strategy Packaging

Sams Pantry

Disruptive Snack Packaging

Good Food Partners is an Arnott's owned food manufacturer producing products for both national and private label brands.

Brand Strategy Identity Packaging

Black Swan Mini Favourites

Packaging Grab-&-Go Dips

Since its inception in 1985 at South Melbourne Market, Black Swan has been fuelled by a love for the fresh, quality ingredients that you can grab-and-go from the market. This passion remains at the heart of their new product developments.

Packaging

Heritage Mill

Refreshing Muesli Packaging

Good Food Partners acquired Heritage Mill muesli in 2021. The brand – exclusive to Coles – competed in a crowded supermarket aisle against some of Australia's best-known products.

Brand Strategy Identity Packaging

Pure Harvest Barista Soy

Barista Soy Milk Packaging

PureHarvest introduced Australia to the benefits of non-dairy milk back in 1981 and have never stopped pushing the industry forward with organic, whole ingredients to make products that taste and feel good.

Packaging

Herd & Grace

Branding A Gateway To Premium Beef

Think Culinary, Greenham's US distributor, launched a premium meat delivery e-commerce platform, focusing on Australian meats. The platform offers curated boxes, custom boxes, individual cuts, gift cards, and subscriptions. The meats are renowned in Michelin and AAA rated fine dining establishments throughout the US.

Brand Strategy Digital E-commerce Identity Packaging Website

Clients

Fluid Branding partners with a diverse range of local, national and international clients to deliver marketing, branding and design solutions that build better businesses.

Packaging

Since 2001, Fluid Branding has been building distinctive branding that gives our clients a competitive advantage. Backed by insightful market research, Fluid Branding helps clients achieve their trategic marketing goals with distinctive, effective branding and design.

Scottsdale

Scottsdale Pork was doing well selling their premium products to customers in their home state of Tasmania. The company had a compelling story and a high quality product to boot, but outside of the local region few had heard of the Scottsdale brand.

PureHarvest

PureHarvest introduced Australia to the benefits of non-dairy milk back in 1981 and have never stopped pushing the industry forward with organic, whole ingredients to make products that taste and feel good.

Black Swan Batched

Founded at South Melbourne Market in 1985, Black Swan was born from a deep appreciation for the innovative premium ingredients and robust flavours the market is known for. This commitment continues to shape their dip flavour innovations to this day.

Black Swan Green Goddess

Black Swan’s roots trace back to South Melbourne Market, where it began in 1985, inspired by a passion for fresh, seasonal ingredients and the rich, bold flavours found at the market. This same passion drives their flavour innovations today.

Better Beer

Australia's biggest beer launch in 2021, Better Beer is the product of a joint partnership between social media influencers The Inspired Unemployed and Mighty Craft’s Torquay Beverage Company.

Sams Pantry

Good Food Partners is an Arnott's owned food manufacturer producing products for both national and private label brands.

Black Swan Mini Favourites

Since its inception in 1985 at South Melbourne Market, Black Swan has been fuelled by a love for the fresh, quality ingredients that you can grab-and-go from the market. This passion remains at the heart of their new product developments.

Heritage Mill

Good Food Partners acquired Heritage Mill muesli in 2021. The brand – exclusive to Coles – competed in a crowded supermarket aisle against some of Australia's best-known products.

Pure Harvest Barista Soy

PureHarvest introduced Australia to the benefits of non-dairy milk back in 1981 and have never stopped pushing the industry forward with organic, whole ingredients to make products that taste and feel good.

Herd & Grace

Clients

Brand Strategy

Creative

Design

Implementation