When Kangaroo Island Spirits asked us to help shape their first ever whisky, we knew this was not a story to build from a distance. Before anything was defined, we went to Kangaroo Island to meet the people behind it.
Following the success of the Scottsdale brand relaunch, it was time to extend the brand into two exciting new product ranges – Slow Cooked and Continental. Both had been identified in the original portfolio strategy, but now the task was to translate the master brand across new pack formats while celebrating the distinct personalities of each range.
Kangaroo Island Spirits engaged Fluid to design a Limoncello based cocktail gift pack for “The Cranberry Kiss”– the distillery’s top-selling cocktail and a favourite among both locals and visitors.
Penstock Pastoral Group engaged us to reposition their wagyu brand for the ultra-premium market. With world-class product already in place, our challenge was to elevate the brand to meet the expectations of global luxury buyers, while retaining the integrity, care and control that define every stage of Marble King’s production.
Scottsdale Pork was doing well selling their premium products to customers in their home state of Tasmania. The company had a compelling story and a high quality product to boot, but outside of the local region few had heard of the Scottsdale brand.
Fluid Branding partners with a diverse range of local, national and international clients to deliver marketing, branding and design solutions that build better businesses.
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© Fluid 2001-2024. Fluid is a registered trademark of Fluid Group Pty Ltd. Terms of use. Privacy policy