Brand Strategy

Since 2001, Fluid Branding has been building distinctive branding that gives our clients a competitive advantage. Backed by insightful market research, Fluid Branding helps clients achieve their strategic marketing goals with distinctive, effective branding and design.

Kangaroo Island Spirits: Single Malt Whisky

Whisky Business

When Kangaroo Island Spirits asked us to help shape their first ever whisky, we knew this was not a story to build from a distance. Before anything was defined, we went to Kangaroo Island to meet the people behind it.

Skipper

Skipping into retail

Skipper was preparing to launch Australia’s first locally made dishwasher tablets into major retail. It was felt that their existing D2C packaging aesthetic may not deliver sufficient standout in the highly competitive FMCG category, which is dominated by bold logos, bright colours, and science-led claims.

Conflux Technology

Branding For a Solutions Driven Tomorrow

Conflux Technology rapidly delivers trusted, high-performance heat exchange solutions that transform thermal management across critical industries. With innovation at its core, the company enables a more sustainable future through advanced heat transfer technology.

Marble King Wagyu

Ultra-Premium Wagyu

Penstock Pastoral Group engaged us to reposition their wagyu brand for the ultra-premium market. With world-class product already in place, our challenge was to elevate the brand to meet the expectations of global luxury buyers, while retaining the integrity, care and control that define every stage of Marble King’s production.

Scottsdale

Tasmanian Pork Brand Identity

Scottsdale Pork was doing well selling their premium products to customers in their home state of Tasmania. The company had a compelling story and a high quality product to boot, but outside of the local region few had heard of the Scottsdale brand.

PureHarvest Branding

Pure Australian Branding

PureHarvest introduced Australia to the benefits of non-dairy milk back in 1981 and have never stopped pushing the industry forward with organic, whole ingredients to make products that taste and feel good.

Fern Lawyers

Personal Injury Lawyer Branding

Sydney-based personal injury law firm Fern Lawyers had a mission: to provide compassionate, expert legal support to clients facing difficult and often life-changing situations.

Universal

Advertising Universal Cheese

Universal Dairy Foods is a food service brand from the team at Pure Dairy, delivering consistently good products to chefs, cooks, quick service restaurants and owners every day.

ARCH

Branding Community Architecture Specialists

dwp Australia was a global architectural company delivering high-quality, award-winning architecture resulting from numerous mergers, acquisitions and amalgamations over more than 66 years. In 2023, the Australian business decided to de-merge from the broader group.

Greenham

Branding The Best In Beef

For over 120 years, the family owned Greenham Tongala, Tasmania and Gippsland operations have processed livestock from over 9,000 mainland and Tasmanian suppliers.

Clients

Fluid Branding partners with a diverse range of local, national and international clients to deliver marketing, branding and design solutions that build better businesses.

Brand Strategy

Since 2001, Fluid Branding has been building distinctive branding that gives our clients a competitive advantage. Backed by insightful market research, Fluid Branding helps clients achieve their strategic marketing goals with distinctive, effective branding and design.

Kangaroo Island Spirits: Single Malt Whisky

When Kangaroo Island Spirits asked us to help shape their first ever whisky, we knew this was not a story to build from a distance. Before anything was defined, we went to Kangaroo Island to meet the people behind it.

Skipper

Conflux Technology

Conflux Technology rapidly delivers trusted, high-performance heat exchange solutions that transform thermal management across critical industries. With innovation at its core, the company enables a more sustainable future through advanced heat transfer technology.

Marble King Wagyu

Scottsdale

Scottsdale Pork was doing well selling their premium products to customers in their home state of Tasmania. The company had a compelling story and a high quality product to boot, but outside of the local region few had heard of the Scottsdale brand.

PureHarvest Branding

PureHarvest introduced Australia to the benefits of non-dairy milk back in 1981 and have never stopped pushing the industry forward with organic, whole ingredients to make products that taste and feel good.

Fern Lawyers

Sydney-based personal injury law firm Fern Lawyers had a mission: to provide compassionate, expert legal support to clients facing difficult and often life-changing situations.

Universal

Universal Dairy Foods is a food service brand from the team at Pure Dairy, delivering consistently good products to chefs, cooks, quick service restaurants and owners every day.

ARCH

dwp Australia was a global architectural company delivering high-quality, award-winning architecture resulting from numerous mergers, acquisitions and amalgamations over more than 66 years. In 2023, the Australian business decided to de-merge from the broader group.

Greenham

For over 120 years, the family owned Greenham Tongala, Tasmania and Gippsland operations have processed livestock from over 9,000 mainland and Tasmanian suppliers.

Clients

Brand Strategy

Creative

Design

Implementation