Brand Strategy

Since 2001, Fluid Branding has been building distinctive branding that gives our clients a competitive advantage. Backed by insightful market research, Fluid Branding helps clients achieve their trategic marketing goals with distinctive, effective branding and design.

Brand Architecture

A well-defined brand architecture serves as the backbone of a successful branding strategy, providing clarity and direction for how brands and sub-brands relate to one another within a portfolio.

Brand Strategy

Scottsdale

Tasmanian Pork Brand Identity

Scottsdale Pork was doing well selling their premium products to customers in their home state of Tasmania. The company had a compelling story and a high quality product to boot, but outside of the local region few had heard of the Scottsdale brand.

Brand Identity Brand Strategy Marketing Collateral Packaging Photography Website

PureHarvest

Pure Australian Branding

PureHarvest introduced Australia to the benefits of non-dairy milk back in 1981 and have never stopped pushing the industry forward with organic, whole ingredients to make products that taste and feel good.

Brand Strategy Identity Packaging

Universal

Advertising Universal Cheese

Universal Dairy Foods is a food service brand from the team at Pure Dairy, delivering consistently good products to chefs, cooks, quick service restaurants and owners every day.

Brand Strategy Campaign Copywriting Digital Social media Website

ARCH

Branding Community Architecture Specialists

dwp Australia was a global architectural company delivering high-quality, award-winning architecture resulting from numerous mergers, acquisitions and amalgamations over more than 66 years. In 2023, the Australian business decided to de-merge from the broader group.

Brand Strategy Corporate Comms Identity Naming

Greenham

Branding The Best In Beef

For over 120 years, the family owned Greenham Tongala, Tasmania and Gippsland operations have processed livestock from over 9,000 mainland and Tasmanian suppliers.

Brand Strategy Corporate Comms Digital Identity Signage

PureHarvest

Wholesome Brand Consideration

PureHarvest has always used simple, whole, Australian ingredients in its non-dairy milk. However, in 2022 it faced a fiercely competitive market.

Animation Brand Strategy Campaign Digital

Kardinia Park

Homeground Stadium Branding

Kardinia Park is a Geelong icon, steeped in history and visible from most of the surrounding area. Kardinia Park Stadium Trust manages and operates the precinct's principal asset – GMHBA Stadium – on behalf of the people of Victoria.

Brand Strategy Digital Environmental Identity User Interface Wayfinding

Connected Libraries

Branding Bold Community Libraries

Following a change to the laws governing the provision of library services in Victoria, Casey Cardinia Library Services was established in partnership with the City of Casey to provide stewardship to the City of Casey's libraries in Bunjil Place, Cranbourne, Doveton, Endeavour Hills, and Hampton Park.

Brand Strategy Copywriting Corporate Comms Identity Illustration Naming

Better Beer

Better Beer Packaging

Australia's biggest beer launch in 2021, Better Beer is the product of a joint partnership between social media influencers The Inspired Unemployed and Mighty Craft’s Torquay Beverage Company.

Brand Strategy Packaging

Clients

Fluid Branding partners with a diverse range of local, national and international clients to deliver marketing, branding and design solutions that build better businesses.

Brand Strategy

Since 2001, Fluid Branding has been building distinctive branding that gives our clients a competitive advantage. Backed by insightful market research, Fluid Branding helps clients achieve their trategic marketing goals with distinctive, effective branding and design.

Brand Architecture

Scottsdale

Scottsdale Pork was doing well selling their premium products to customers in their home state of Tasmania. The company had a compelling story and a high quality product to boot, but outside of the local region few had heard of the Scottsdale brand.

PureHarvest

PureHarvest introduced Australia to the benefits of non-dairy milk back in 1981 and have never stopped pushing the industry forward with organic, whole ingredients to make products that taste and feel good.

Universal

Universal Dairy Foods is a food service brand from the team at Pure Dairy, delivering consistently good products to chefs, cooks, quick service restaurants and owners every day.

ARCH

dwp Australia was a global architectural company delivering high-quality, award-winning architecture resulting from numerous mergers, acquisitions and amalgamations over more than 66 years. In 2023, the Australian business decided to de-merge from the broader group.

Greenham

For over 120 years, the family owned Greenham Tongala, Tasmania and Gippsland operations have processed livestock from over 9,000 mainland and Tasmanian suppliers.

PureHarvest

PureHarvest has always used simple, whole, Australian ingredients in its non-dairy milk. However, in 2022 it faced a fiercely competitive market.

Kardinia Park

Kardinia Park is a Geelong icon, steeped in history and visible from most of the surrounding area. Kardinia Park Stadium Trust manages and operates the precinct's principal asset – GMHBA Stadium – on behalf of the people of Victoria.

Connected Libraries

Better Beer

Australia's biggest beer launch in 2021, Better Beer is the product of a joint partnership between social media influencers The Inspired Unemployed and Mighty Craft’s Torquay Beverage Company.

Clients

Brand Strategy

Creative

Design

Implementation