At Fluid, we create functional, informative, and distinctive environmental brand experiences that engage customers and build lasting brand memories. Whether it’s designing retail store interiors, interactive exhibitions, or informative signage, our goal is to craft environments that connect with your audience on a sensory level while reinforcing your brand’s key messages.
The process starts with an in-depth understanding of how your audience interacts with your brand in physical spaces. We then develop strategic plans that make optimal use of the available space, ensuring every element contributes to moving people effortlessly through the environment. This not only creates a memorable experience but also ensures that visitors or customers arrive at the right locations within the space—be it a product display, checkout area, or an exhibition feature.
A key tool we utilise in this process is Nudge Theory, a behavioural science principle that encourages subtle adjustments to influence customer decisions without overt pressure. By thoughtfully guiding consumers through a space with strategic cues—like signage placement, lighting, or product arrangement—Nudge Theory helps create a smooth, intuitive experience that can increase both customer satisfaction and spending. For example, placing high-margin products in areas with higher visibility or simplifying navigational paths can nudge consumers toward making quicker, more profitable decisions.
By using Nudge Theory, we can also help brands increase the efficiency of their spaces. When consumers are guided intuitively through a well-designed environment, they are less likely to experience decision fatigue or confusion, leading to a more enjoyable experience. As a result, customer dwell time and engagement can be tailored to the space, all while helping to drive higher-margin returns for clients.
Implementing Retail Environment Design for Clients
Fluid worked with ProFeet to design their new flagship retail environment that reflected their commitment to personalised, high-quality foot care services. By strategically using Nudge Theory, we guided customers through key areas of the store, highlighting premium products and service areas. Carefully designed signage, product displays, and customer flow, working with distinctive brand assets helped increase engagement with higher-margin products, while ensuring that the environment felt welcoming and easy to navigate.
For GMHBA Eye Care, Fluid designed a patient-centric space that combined functionality with brand storytelling. Our layout and design choices were informed by Nudge Theory, helping patients easily navigate through the clinic while encouraging them to engage with high-quality, premium eyewear products. From the waiting area to the product display sections, we created a seamless flow that maximised both comfort and sales opportunities, elevating the overall patient experience.
In designing the Bentleigh Library Youth Hub, Fluid created an engaging, flexible space for young visitors. Fluid designed a wayfinding system that guided youth through key zones of the space—from quiet study areas to interactive learning stations—creating a balanced environment that encouraged exploration and collaboration. With vibrant design elements, strategically placed seating, and educational signage, we helped the Youth Hub become an inviting space that promotes both learning and social engagement.
Fluid’s Retail Environment Design service transforms spaces into impactful brand environments that are both engaging and efficient. Whether it’s a retail store, dining space, healthcare setting, or community hub, let us help you create environments that not only look exceptional but also drive meaningful results.