At Fluid, we create functional and distinctive spaces that engage customers and build lasting brand memories. Whether designing retail interiors, exhibitions, or signage, we craft environments that connect emotionally and reinforce your brand’s key messages.
We start by understanding how your audience interacts with your brand in physical spaces. We then develop strategic plans to optimise layouts and ensure every element guides people smoothly through the environment.
This creates memorable experiences and directs visitors to key areas—like product displays, checkouts, or exhibition features.
Using Nudge Theory
A powerful tool we use is Nudge Theory, which subtly influences decisions without overt pressure. Strategic cues like lighting, signage placement, or product arrangement guide customers naturally through a space.
For example, placing high-margin products in visible spots or designing simpler navigation paths can nudge consumers toward quicker, more profitable choices.
Nudge Theory also improves efficiency. When customers navigate a space intuitively, they avoid confusion and decision fatigue, leading to longer dwell times and higher engagement.
Real-World Results
We applied our approach with ProFeet, designing a flagship retail space that reflected personalised foot care services. Nudge Theory guided customers to premium products and service zones, creating an engaging and easy-to-navigate environment.
For GMHBA Eye Care, we designed a patient-focused clinic that blended function with brand storytelling. Strategic layouts and design choices helped patients explore high-quality eyewear products comfortably and confidently.
At the Bentleigh Library Youth Hub, we designed an engaging space for young visitors. Our wayfinding system guided users through zones like study areas and interactive stations. Vibrant design, smart seating, and educational signage made the hub a welcoming place for learning and collaboration.
Partner with Fluid
Fluid’s retail environment design transforms spaces into meaningful brand experiences. From retail stores to healthcare spaces and community hubs, we create environments that look exceptional and deliver results.
Let us help you craft spaces that inspire, connect, and drive engagement.