Resources

Fluid uses interviews from over 1,000,000 internet users via online questionnaires to deliver dataset insights for Australian consumers, uncovering the trends that matter to local businesses.

Small Business:
How to build a better brand for small businesses.

This document outlines insights and strategies specific to the unique challenges faced by small and medium sized businesses.

Four trends on the menu for 2023.

Whether it’s freak shakes filtering through social feeds, food documentaries on the diet debate, non-alc beer, or the latest protein-skinny-paleo-rawnative value-added ingredients, the food and beverage industry has always been thrall to trends.

Online Grocery Shopping:
Three trends clicking in 2023

Online grocery shopping has greatly benefitted from the pandemic. Although there were initial teething issues with such a spike in demand, those able to adapt have seen the benefits.

Skincare and Beauty Trends 2023 shopping:
Three trends clicking in 2023

With the rise of economic uncertainty and limited budgets, people are finding creative ways to indulge in self-care skincare while still being mindful of their finances. Using the world’s most insightful data we’ve identified three high-impact insights into how consumer behaviours in skincare are changing in 2023, each backed up by research from our data partners Global Web Index.

The holy trinity of marketing:
Understanding how to use the Holy Trinity of Building Better Brands is more important than ever.

This document breaks down a best practice approach to the Holy Trinity of marketing: audience segmentation, targeting, and brand positioning.

© Fluid 2001-2024. Fluid is a registered trademark of Fluid Group Pty Ltd. Terms of use. Privacy policy

© Fluid 2001-2024. Fluid is a registered trademark of Fluid Group Pty Ltd. Terms of use. Privacy policy