Skincare and Beauty

The skincare industry has undergone a remarkable evolution in recent years. What was once simply a daily routine has transformed into a meaningful form of self-care and personal wellness. This shift reflects deeper changes in consumer values and priorities, particularly in response to economic pressures and post-pandemic lifestyle adjustments.

Despite economic uncertainty and limited budgets, consumers continue to invest in skincare as an affordable luxury and a way to prioritize personal wellbeing. Using insights from our data partners at Global Web Index, we’ve identified three high-impact trends reshaping the skincare and beauty market in 2023.