Packcept Design merges the creative process of packaging concept development with real-world consumer testing, ensuring that your packaging not only captivates visually but also functions effectively in the marketplace. At Fluid, we take a strategic approach to packcept design, combining creativity with data-driven insights to produce packaging concepts that resonate with consumers and align with your brand’s objectives.
A Structured Creative Approach
Our packcept design journey begins with a deep dive into understanding your brand positioning. We work closely with you to understand the core values and target audience that will influence the direction of the packaging design. The process starts by creating territory boards that outline various design territories, which serve as thematic visual explorations of what the packaging could represent. This initial stage allows us to brainstorm a wide variety of ideas, opening up creative possibilities that align with your brand’s identity and market needs.
Following the creation of territory boards, we move into sketches and mockups—these early visual representations allow us to experiment with design elements like shape, color, typography, and material, ensuring that every aspect of the packaging design communicates the brand’s essence. We refine these concepts until we have a select few that are ready for consumer testing.
Speed and Efficiency
In the fast-paced world of FMCG and beverage industries, speed to market is critical. Fluid understands the necessity for timely execution, and our streamlined processes enable us to rapidly produce high-quality packaging concepts. Our expert team works efficiently to create impactful designs that move quickly from ideation to testing and market readiness, helping you stay ahead of the competition. This agility is a significant advantage in sectors where consumer preferences and market trends can change swiftly.
Consumer Testing: Qualitative and Quantitative Insights
A major strength of Fluid’s packcept design service is our ability to merge creative exploration with consumer testing. We believe that real consumer feedback is invaluable in refining packaging concepts to ensure they resonate with the target audience. By using a combination of quantitative and qualitative testing, we gather actionable insights at multiple stages.
Our mockups and prototypes become powerful stimulus tools for testing, giving consumers the opportunity to interact with potential packaging designs. This feedback loop ensures that the final packaging design not only appeals visually but also meets functional requirements and aligns with consumer preferences. Whether it’s for a premium wine label or a new line of beverages, we refine the designs based on user feedback to guarantee that the packaging communicates the brand’s message effectively and enhances the consumer experience.
From Concept to Market Success
Fluid has a successful track record in packaging innovation, with clients like CUB, Treasury Wine Estates, and Mondelez. We’ve worked on packaging concepts that became mainstream success stories like Rosemount’s Meal Matcher series and mainstream successes like CUB’s Great Northern beer, both of which have become market successes, in part due to their engaging and differentiated packaging.
One of the key advantages of Fluid’s Packcept Design service is the ability to produce innovative packaging concepts rapidly, allowing our clients to test new ideas in the market before full-scale production. In the case of CUB, our innovative packaging designs helped secure consumer appeal, as highlighted by Greg Hall, Innovation Manager at CUB, who praised our ability to deliver packaging solutions across all categories.
Our packcept design process doesn’t just focus on aesthetics. We ensure that the packaging is practical, functional, and aligned with the operational and logistical requirements of your business. This includes considerations like materials, sustainability, production costs, and regulatory compliance, all while ensuring the final product enhances brand recognition and consumer loyalty.
At Fluid, we combine creative expertise with strategic insights to develop packaging that doesn’t just look good—it performs well in the market. We understand that packaging is often the first interaction a consumer has with your brand, and our packcept design process ensures that this interaction is memorable, meaningful, and aligned with your brand’s core values.
Through our thorough process of territory boards, sketches, mockups, and consumer testing, we deliver packaging designs that are not only visually compelling but also validated by consumer insights. This ensures that your packaging meets both aesthetic goals and consumer expectations, driving product success in a competitive market.