Fluid Branding is a specialist in packaging, delivering exceptional production outcomes for a diverse range of industries. Our expertise spans categories such as health foods, snacks, crackers, cereals, dairy and non-dairy products, beverages including soft drinks, beer, wine, and spirits, as well as pharmaceuticals, ingredient staples, fresh meat, and smallgoods. With a proven track record of creating standout packaging for these sectors, Fluid is recognised for its ability to combine creativity with functionality to meet the demands of modern brands.
In 2023, Fluid was listed at the top of Clutch.Co’s Leaders Matrix for Australian Packaging Design, underscoring our leadership in the field. This recognition highlights our commitment to delivering packaging solutions that not only attract consumers but also adhere to the highest standards of production quality and efficiency.
Expert Packaging Artwork and Production Services
Fluid’s packaging artwork and production services are rooted in technical precision and creative excellence. Our production files are created by trained professionals at 300dpi using industry-standard FOGRA39L colour profiles, ensuring that all artwork meets stringent production standards. Every file undergoes thorough review by both a design director and an expert finished artist to ensure that all elements—from logos to Pantone colours—are perfectly scaled and accurate.
Key elements of Fluid’s artwork production process include:
- Colour Management: Ensuring that correct Pantone or target colours are used, verified through a signed and dated colour-proofing process for accuracy.
- Markup and Detailing: A detailed markup slug is provided with a legend listing all Pantone colours, embellishments, and varnishes to ensure clarity and consistency across the design.
- Layered File Management: Special finishes are clearly indicated on separate Illustrator layers, while live text and outlined files are supplied to maintain flexibility during production. Critical areas such as stroke weights, pack copy font sizes, and date stamp sections are meticulously marked and reviewed.
- File Structure: All images are named clearly and consistently, with layered PSD or TIFF files provided where applicable. Pack layouts are constructed in Adobe Illustrator, ensuring all product photography is precisely colour-matched to the product.
Quality Control and Workflow Precision
Fluid’s commitment to delivering flawless packaging solutions is supported by a rigorous quality control process. Our collaborative, cloud-based account management platforms enable real-time tracking of project changes, ensuring that feedback is seamlessly integrated into tasks and shared among the team. This approach fosters efficiency and accuracy, allowing for faster resolution of issues and greater transparency throughout the project lifecycle.
- Task Documentation and Review: Each project is carefully documented, with changes tracked and passed to designated team members for review. Any ambiguities are escalated to a line manager, and if necessary, further escalated to the creative director or the client through account management for clarification.
- Live File Access: Clients benefit from the ability to review live files as updates are made, streamlining the feedback process and reducing turnaround times.
Tailored Client Solutions
At Fluid, we understand that each packaging project is unique. Our dedicated Account Directors provide personalised service, creating comprehensive plans that cater to your specific packaging needs. We pride ourselves on our ability to balance creativity, functionality, and market appeal, ensuring that every packaging design not only stands out on the shelf but also meets the highest standards of production quality.
Our open, collaborative communication and transparent workflow allow us to consistently deliver premium packaging solutions, ensuring that your brand is always represented at its best. From concept to final production, Fluid’s expert team ensures that every step of the process is executed with precision and creativity, providing best-in-class packaging that elevates your brand.