Fluid Branding is a specialist in packaging artwork and production for diverse industries. Our expertise covers health foods, snacks, cereals, dairy and non-dairy products, beverages like soft drinks, beer, wine, and spirits, as well as pharmaceuticals, fresh meat, smallgoods, and more.
In 2023, Fluid was ranked top in Clutch.co’s Leaders Matrix for Australian Packaging Design, highlighting our commitment to delivering packaging that attracts consumers and meets rigorous production standards.
Expert Packaging Artwork and Production
Our artwork services blend creativity with technical precision. Production files are created at 300dpi using industry-standard FOGRA39L colour profiles. All artwork is reviewed by a design director and a finished artist to ensure accurate scaling, colours, and detail.
Key features of our artwork process include:
Colour Management: We ensure accurate Pantone and target colours, verified through signed colour proofs.
Markup and Detailing: We supply detailed markups with legends for Pantone colours, embellishments, and varnishes.
Layered File Management: Special finishes are indicated on separate layers. Live text and outlined files maintain flexibility for production.
File Structure: Images are named consistently, supplied in layered PSD or TIFF formats. Pack layouts are built in Adobe Illustrator for precise colour matching.
Quality Control and Workflow Precision
Our rigorous quality control ensures flawless outcomes. We use collaborative, cloud-based tools for real-time tracking of changes, improving transparency and reducing turnaround times.
Task Documentation: All changes are documented and reviewed. Ambiguities are escalated to managers or the creative director if needed.
Live File Access: Clients can view live file updates, speeding up feedback and revisions.
Tailored Client Solutions
Each packaging project is unique. Our dedicated Account Directors provide personalised service, creating plans tailored to your needs. We balance creativity, functionality, and market appeal to ensure packaging stands out on the shelf while meeting production standards.
Our open, collaborative communication and transparent workflow ensure premium packaging solutions. From concept to final production, Fluid’s team delivers precision and creativity, helping your brand shine in competitive markets.