Melbourne Water

For over a decade, Fluid Branding has been a design services provider to the team at Melbourne Water. 

We provide corporate communication, annual report design, signage design, copywriting, animation, campaign, illustration, infographics, charts, asset creation, high-level brand identity, and strategy services.


A long-term brand partner

Since 2013 Fluid has delivered for Melbourne Water

For both above and below-the-line communication collateral Melbourne Water partners with Fluid Branding to deliver on their mission to 
manage and protect Melbourne's 
major water resources.

Our history of helping

Creative Community Communication

Western Treatment Plant Worksheets

For all your needs promoting community events, thought leadership, education worksheets or creating community engagement campaigns.


Developing Water Literacy

Fluid created an arresting storybook style campaign graphic highlighting the need for conversations about how we use water.

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Melbourne Water Reporting

Operational Environment Reports

The Operating Environment Scan (OES) is a vital part of Melbourne Water’s strategic and business planning process. Fluid designed a layout for the report that optimised the information hierarchy, utilising a landscape format. Emphasising trends, key issues, and narrative explanations, with a separate sections on water sector implications. Fluid’s iterative approach to the OES report, from 2018 to 2022, led to substantial cost savings over four years.

Environmental Signage

Signage System Design

Fluid designed a signage design system to create greater flexibility in addressing diverse topics such as heritage, education, or commemoration. Fluid created a comprehensive 90-page brand standards guideline documented all aspects. Additionally, the new sign system facilitated co-branding and partnering. The result is a modern, efficient, and fresher sign system, making implementation easier and more effective.


Empowering corporate communications

From video guidelines documentation to designing and updating a presentation templates and internal program posters, Fluid ensures that every design emphasises key communication points while strengthening Melbourne Water’s distinctive brand.

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