FMCG – Fluid Branding | Experts in packaging for food and beverage brands

Make your FMCG brands better with our team

Our dedicated Account Directors are an integral part of our team, providing tailored and comprehensive solutions to meet our clients' specific packaging needs. They are passionate about packaging design and work tirelessly to ensure that each project meets the highest standards of creativity, functionality, and market appeal. Contact us today to discuss how we can support your packaging design needs and help you achieve better outcomes for your business.

Capabilities

We build better FMCG outcomes by:

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Case Studies

Torquay Beverage Co.

Better Beer Packaging

Fluid were approached to bring to life the Better Beer brand assets across all touch points for the brand including future proofing the brand for future range extensions.

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Black Swan Dips

Distinctive Dips Packaging

Fluid created a new product brand that connected their authentic heritage in the South Melbourne market, with their distinctive black brand colour in a new way.

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Bulmer's Cider

Famous Cider Advertising

Fluid worked with Bulmer’s for a number of years to create labelling, irreverent POS and on-premise material, including bar mats, posters, coasters and tap heads to support the product launch in Australia.

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Sam’s Pantry

Disruptive Snack Packaging

Fluid Branding created a new product brand breakthrough in the incredibly competitive and crowded breakfast and nutritional snack bar category launching a product range that would take the fight directly to some of Australia’s most well-recognised brands.

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Well & Good

Packaging Gluten-Free Goodness

The Fluid Branding pack and brand refresh of Well & Good saw it ranged in 550 Coles stores Australia-wide, resulting in a 400% increase in orders.

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Great Northern

Branding The Beer For Up Here

Fluid Branding reintroduced Australia to the Great Northern, creating the 2015 New Product of the Year, and winner of the 2017 Best Sales Achievement after selling 10 million litres.

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Leaders in design

Fluid Branding is the top packaging design agency in Australia

Clutch.Co’s Leaders Matrix for Australian Packaging Design in 2023 lists Fluid as the top packaging design agency.

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Food and Beverage Clients

Testimonials

"Fluid has been a tireless strategic partner on a great many high priority innovative lines of enquiry across virtually all categories in which CUB is active. I would also highly recommend Fluid for their eternally positive, optimistic, friendly, nothing is too difficult approach."

"From the first moment we started working with Fluid it was clear that they were invested in our brand and what we were trying to achieve...With their expert guidance we formulated and executed a clear redevelopment plan, one that recognised and respected our past, but wasn’t afraid to make the necessary changes for our future." "