FMCG Branding

FMCG Title

Who does Australia's food and beverage industry use to create leading food brands? Fluid Branding is the team behind top Australian brands.

Fluid puts food and beverage consumer analytics and research at clients' fingertips, backed by experience and training from global leaders, to create better brand outcomes that positively impact bottom lines.

Make your FMCG brands better with our team

Our dedicated Account Directors are an integral part of our team, providing tailored and comprehensive solutions to meet our clients' specific packaging needs. They are passionate about packaging design and work tirelessly to ensure that each project meets the highest standards of creativity, functionality, and market appeal. Contact us today to discuss how we can support your packaging design needs and help you achieve better outcomes for your business.

Case Studies

Torquay Beverage Co.

Better Beer Packaging

Fluid were approached to bring to life the Better Beer brand assets across all touch points for the brand including future proofing the brand for future range extensions.

Black Swan Dips

Distinctive Dips Packaging

Fluid created a new product brand that connected their authentic heritage in the South Melbourne market, with their distinctive black brand colour in a new way.

Bulmer's Cider

Famous Cider Advertising

Fluid worked with Bulmer’s for a number of years to create labelling, irreverent POS and on-premise material, including bar mats, posters, coasters and tap heads to support the product launch in Australia.

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Sam’s Pantry

Disruptive Snack Packaging

Fluid Branding created a new product brand breakthrough in the incredibly competitive and crowded breakfast and nutritional snack bar category launching a product range that would take the fight directly to some of Australia’s most well-recognised brands.

Well & Good

Packaging Gluten-Free Goodness

The Fluid Branding pack and brand refresh of Well & Good saw it ranged in 550 Coles stores Australia-wide, resulting in a 400% increase in orders.

Great Northern

Branding The Beer For Up Here

Fluid Branding reintroduced Australia to the Great Northern, creating the 2015 New Product of the Year, and winner of the 2017 Best Sales Achievement after selling 10 million litres.

Leaders in design

Fluid Branding is the top packaging design agency in Australia

Clutch.Co’s Leaders Matrix for Australian Packaging Design in 2023 lists Fluid as the top packaging design agency.

Food and Beverage Clients


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