Award-Winning FMCG Branding Agency | Fluid Branding Australia

We transform FMCG brands from market players into market leaders. Our award-winning creative team and strategic experts don't just design packaging – we craft brand experiences that captivate consumers and drive growth. By blending consumer insights, creative innovation, and deep FMCG expertise, we help brands discover their unique voice and stand out in today's competitive retail landscape. Ready to elevate your brand? Contact to discuss how we can support your packaging design needs and help your business achieve better outcomes.

Awards

We build better FMCG outcomes by:

Torquay Beverage Co.

Better Beer Packaging

Fluid were approached to bring to life the Better Beer brand assets across all touch points for the brand including future proofing the brand for future range extensions.

Black Swan

Distinctive Dips Packaging

Black Swan dips needed to reposition their brand. Over time they had lost ground to new competitors, losing their distinctive positioning. They needed to reengage audiences with distinctive packaging, and a brand proposition that they could engage with that went beyond simple product benefits.

Sam's Pantry

Disruptive Snack Packaging

Fluid Branding created a new product brand breakthrough in the incredibly competitive and crowded breakfast and nutritional snack bar category launching a product range that would take the fight directly to some of Australia’s most well-recognised brands.

PureHarvest

Pure Australian Branding

PureHarvest, a pioneering Australian non-dairy milk brand

established in 1981, has consistently prioritised the creation of delicious and wholesome products using pure, organic, and locally sourced Australian ingredients.

Great Northern

Branding The Beer For Up Here

Fluid Branding reintroduced Australia to the Great Northern, creating the 2015 New Product of the Year, and winner of the 2017 Best Sales Achievement after selling 10 million litres.

Testimonials

Fluid has been a tireless strategic partner on a great many high priority innovative lines of enquiry across virtually all categories in which CUB is active. I would also highly recommend Fluid for their eternally positive, optimistic, friendly, nothing is too difficult approach.

"From the first moment we started working with Fluid it was clear that they were invested in our brand and what we were trying to achieve...With their expert guidance we formulated and executed a clear redevelopment plan, one that recognised and respected our past, but wasn’t afraid to make the necessary changes for our future." "

The Black Swan dip rebrand was the first pack redesign that I ever completed where a sales manager stated, in front of a buyer, that an aesthetic change to the brand and packaging resulted in a sales increase.

Leaders in Design

Fluid Branding is the top packaging design agency in Australia

Clutch.Co’s Leaders Matrix for Australian Packaging Design in 2023 listed Fluid as the top packaging design agency.

FMCG Clients

Fluid Branding partners with a diverse range of local, national and international clients to deliver marketing, branding and design solutions that build better businesses.

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FMCG Branding

Fluid Branding is a leading FMCG branding agency helping Australia’s most recognised food and beverage brands become market leaders.