We transform FMCG brands from market players into market leaders. Our award-winning creative team and strategic experts don't just design packaging – we craft brand experiences that captivate consumers and drive growth. By blending consumer insights, creative innovation, and deep FMCG expertise, we help brands discover their unique voice and stand out in today's competitive retail landscape. Ready to elevate your brand? Contact to discuss how we can support your packaging design needs and help your business achieve better outcomes.
Case studies
We build better FMCG outcomes:
- Brand Strategy
- Brand Identity
- Packaging
- Packcept
- Photography
- Illustration
- Naming
- Marketing Comms
- Campaign
- Digital
- Website
- E-Commerce
Torquay Beverage Co.
Better Beer Packaging
Fluid were approached to bring to life the Better Beer brand assets across all touch points for the brand including future proofing the brand for future range extensions.
Black Swan
Distinctive Dips Packaging
When starting staffing its new office in the Philippines, BHP needed Fluid to build a recruitment campaign to overcome low brand awareness amongst young graduates and elevate BHP as an elite career destination. We discovered two underutilised strengths: the role of technology within BHP, and the company’s global presence. Bringing these together we positioned BHP as a company where the audience can make real impact for the world and their future.
Sam's Pantry
Disruptive Snack Packaging
Fluid Branding created a new product brand breakthrough in the incredibly competitive and crowded breakfast and nutritional snack bar category launching a product range that would take the fight directly to some of Australia’s most well-recognised brands.
PureHarvest
Pure Australian Branding
Great Northern
Branding The Beer For Up Here
Fluid Branding reintroduced Australia to the Great Northern, creating the 2015 New Product of the Year, and winner of the 2017 Best Sales Achievement after selling 10 million litres.
Testimonials
Leaders in Design
Fluid Branding is the top packaging design agency in Australia
Clutch.Co’s Leaders Matrix for Australian Packaging Design in 2023 listed Fluid as the top packaging design agency.
FMCG Clients
Fluid Branding partners with a diverse range of local, national and international clients to deliver marketing, branding and design solutions that build better businesses.