For more than a decade, Fluid's multidisciplinary creative team and responsive client service have taken BHP branding projects to the next level. We value our long-term partnerships with BHP project managers and are committed to meeting their diverse needs. From campaign strategy to internal communications -including infographics, animation, presentations, and collateral - Fluid boosts engagement, shifts perceptions, builds awareness, and drives results. Say hello and see how we can work with you to elevate your project today.
Building better outcomes through:
- Brand Strategy
- Corporate Comms
- Campaigns
- Digital
- User Interface
- Social Media
- Animation
- Infographics
- Illustration
- Environmental
South Flank Recruitment
Social Recruitment Strategy
When BHP began building the world’s largest iron ore mine we were engaged to help them meet ambitious staffing goals. Our strategy focused on the audience’s future and career being every bit as big as the project. The campaign was recognised by Harvard Business Review as having world leading diversity and inclusion outcomes.
Manila Recruitment
Building Brand Awareness
When starting staffing its new office in the Philippines, BHP needed Fluid to build a recruitment campaign to overcome low brand awareness amongst young graduates and elevate BHP as an elite career destination. We discovered two underutilised strengths: the role of technology within BHP, and the company’s global presence. Bringing these together we positioned BHP as a company where the audience can make real impact for the world and their future.
Jasper
Building an Inclusive Community
When BHP’s LGBTQ+ advocacy group approached Fluid to develop a new brand identity, the aim was to ensure it could be embraced by the entire group. Fluid developed a complete look and feel, animations, and merchandise – all within the corporate guideline. Jasper goes from strength to strength as the group continues to gain awareness and support across the organisation.
LinkedIn Learning Program
Embedding Continuous Learning
We were approached to develop a campaign promoting LinkedIn Learning and lifting staff engagement rates. We positioned the online learning content resource as convenient and personalised with the campaign ‘Brain Snacks’, and used illustration to make it far more fun and playful than traditional BHP communications to achieve the cut-through we needed.
BHP Prospects
The future is clear
Over the years Fluid has developed a number of animations for BHP Prospects helping the team share their insights on economic, commodity market and global mega-trends in a way that every shareholder can engage with.
Publicly Listed and Corporate Clients
Fluid Branding partners with a diverse range of clients to deliver marketing, branding and design solutions that build better businesses.