At Fluid, we design EDM campaigns that capture your brand’s personality and connect with your audience. Email marketing is a powerful tool to reach customers, nurture leads, build loyalty, and drive conversions. Our EDM services ensure every email reflects your brand and aligns with your business goals
Fluid collaborates closely with clients to design EDM campaigns that meet unique objectives. Whether you want to nurture leads, boost engagement, or increase sales, we craft strategies that reflect your brand identity and speak directly to your audience. Our team creates targeted, personalised email campaigns that deliver measurable results for both B2B businesses and eCommerce brands.
Platforms Fluid Utilises for EDM Campaigns
Fluid works with various email marketing platforms to deliver seamless, scalable, and personalised campaigns:
- Microsoft Dynamics 365: A powerful CRM tool, Dynamics 365 helps manage customer relationships and execute complex campaigns. Fluid uses it for audience segmentation, automation, and creating personalised emails that integrate with broader marketing strategies. It’s perfect for businesses needing detailed analytics and cross-channel integration.
- Mailchimp: Mailchimp offers an intuitive interface and advanced automation tools. Fluid uses it to build visually striking campaigns, focusing on personalisation and analytics. For eCommerce clients, we leverage Mailchimp’s integrations with platforms like Shopify to build product-focused emails, such as abandoned cart reminders or post-purchase follow-ups, that drive sales and loyalty.
- Microsoft Sway: For dynamic, media-rich campaigns, Fluid uses Microsoft Sway to create interactive newsletters and presentations. This platform is ideal for B2B clients who need engaging content, such as reports, case studies, and project updates, that stand out in crowded inboxes.
EDM for B2B Success
For B2B brands, a strong mailing list is key for nurturing relationships and driving growth. Fluid designs B2B EDMs that share valuable content like industry insights, product updates, and exclusive offers. We personalise communications and automate sequences to help move prospects through the sales funnel efficiently, leading to higher conversions.
eCommerce EDM Campaigns
For eCommerce businesses, EDMs are essential for driving repeat sales and building loyalty. Fluid creates targeted campaigns based on customer behaviour and preferences. Whether promoting new products, sharing recommendations, or delivering exclusive discounts, our EDM services help increase sales and customer retention.
Design and Personalisation
At Fluid, we design beautiful, mobile-responsive emails that match your brand identity. Every email is tailored to feel personal and relevant for the recipient. We use dynamic content to engage readers, whether sending newsletters, product updates, or special offers.
Our designs focus on capturing attention and inspiring action.
Proven Success with Leading Brands
At Fluid, we have extensive experience delivering successful EDM campaigns for a variety of industries. Our track record includes working with brands such as BHP, Active Geelong, AWH, and WorkSafe to craft email campaigns that engage their target audience, strengthen brand loyalty, and drive measurable results. Our strategies have helped these brands build strong, ongoing relationships with their customers, whether through targeted B2B communication or dynamic eCommerce campaigns.
Fluid’s EDM service is designed to support both B2B and eCommerce businesses, delivering personalised, engaging, and effective email campaigns. With experience across multiple platforms, including Microsoft Dynamics 365, Mailchimp, and Microsoft Sway, we create tailored campaigns that align with your brand and business goals. By combining thoughtful design, data-driven insights, and targeted messaging, we help you connect with your audience, build loyalty, and drive conversions.
Let Fluid elevate your email marketing efforts with our comprehensive EDM services, ensuring your brand delivers impactful messages that resonate and deliver results.