Electronic Direct Mail (EDM) campaigns are a crucial way to directly connect with your audience, whether you’re in B2B marketing or managing an eCommerce business. At Fluid, we create customised EDM campaigns that reflect your brand’s personality and values, ensuring that every communication resonates with your target audience. EDMs allow you to reach potential customers, nurture leads, build loyalty, and drive conversions, offering a direct line into your audience’s inbox. Our approach ensures your email campaigns are strategically aligned with your business goals.
At Fluid, we work closely with you to understand your goals and tailor each EDM campaign to meet them. Whether you aim to nurture leads, boost customer engagement, or increase sales, we develop an email marketing strategy that reflects your brand identity and speaks directly to your audience. We specialise in crafting targeted and personalised campaigns that drive results, whether it’s lead generation for B2B businesses or pushing new products for eCommerce platforms.
Platforms Fluid Utilises for EDM Campaigns
To deliver seamless and efficient EDM campaigns, Fluid works with a variety of email marketing platforms that offer flexibility and automation, enabling brands to scale and personalize their campaigns effectively. Each platform is chosen based on the client’s unique needs, goals, and the type of content they wish to deliver.
- Microsoft Dynamics 365: A robust CRM and marketing automation tool, Dynamics 365 allows businesses to manage customer relationships and execute complex email marketing campaigns. Fluid uses Dynamics 365 to segment audiences, automate workflows, and generate personalised emails that integrate with broader customer relationship management efforts. This platform is ideal for businesses looking for in-depth analytics and integration across multiple channels.
- Mailchimp: As one of the most widely-used email marketing platforms, Mailchimp offers an intuitive interface and advanced automation tools. Fluid uses Mailchimp to design and execute visually compelling campaigns with ease, focusing on personalization and data-driven insights. For eCommerce clients, Mailchimp’s ability to integrate with platforms like Shopify allows us to create automated, product-focused campaigns, such as abandoned cart emails or post-purchase follow-ups, driving conversions and building customer loyalty.
- Microsoft Sway: For more dynamic and visually engaging EDM campaigns, Fluid leverages Microsoft Sway, a web-based platform that allows us to create interactive, visually rich newsletters and presentations. This tool is particularly useful for B2B clients who need to deliver engaging, media-rich content that stands out, such as corporate reports, case studies, and project updates.
EDM for B2B Success
For B2B companies, building a strong mailing list is key to nurturing relationships and driving long-term success. Fluid designs B2B EDM campaigns that foster client relationships by delivering valuable content, such as industry insights, case studies, product updates, and exclusive offers. By personalizing communications and automating lead-nurturing sequences, we help businesses move prospects through the sales funnel more efficiently, ultimately driving conversions.
EDM for eCommerce Growth
For eCommerce businesses, EDM campaigns are essential for driving repeat sales, building customer loyalty, and increasing lifetime customer value. Fluid specialises in crafting email campaigns that target specific customer segments based on behaviour and preferences. Whether it’s promoting new products, offering personalised recommendations, or delivering targeted discounts, our EDM services help increase sales and customer retention.
Design and Personalisation
Fluid takes pride in crafting visually appealing, mobile-responsive email designs that reflect your brand’s identity. We ensure that every email is tailored to the recipient, using dynamic content and personalisation tactics to make your communications feel unique and relevant. Whether you’re sending newsletters, product updates, or exclusive offers, our designs capture attention and encourage engagement.
Fluid integrates advanced analytics and tracking into every EDM campaign. We monitor performance through key metrics like open rates, click-through rates, and conversion rates, providing insights that allow us to continuously optimise your campaigns for better results. By evaluating the data, we refine targeting and messaging, ensuring your EDM campaigns stay effective and relevant.
Proven Success with Leading Brands
At Fluid, we have extensive experience delivering successful EDM campaigns for a variety of industries. Our track record includes working with brands such as BHP, Active Geelong, AWH, and WorkSafe to craft email campaigns that engage their target audience, strengthen brand loyalty, and drive measurable results. Our strategies have helped these brands build strong, ongoing relationships with their customers, whether through targeted B2B communication or dynamic eCommerce campaigns.
Fluid’s EDM service is designed to support both B2B and eCommerce businesses, delivering personalised, engaging, and effective email campaigns. With experience across multiple platforms, including Microsoft Dynamics 365, Mailchimp, and Microsoft Sway, we create tailored campaigns that align with your brand and business goals. By combining thoughtful design, data-driven insights, and targeted messaging, we help you connect with your audience, build loyalty, and drive conversions.
Let Fluid elevate your email marketing efforts with our comprehensive EDM services, ensuring your brand delivers impactful messages that resonate and deliver results.