Building a custom eCommerce platform offers significant advantages for businesses looking to create a strong online presence, streamline sales, and enhance user experience. A tailored eCommerce site not only enables businesses to reflect their brand identity, but it also allows for greater flexibility and customisation compared to third-party marketplaces.
By creating a unique eCommerce platform, you can fully control the user experience, optimise the site for better sales performance, and integrate various marketing and analytical tools to drive long-term growth. At Fluid, we understand the complexity of setting up a successful eCommerce site, and we offer end-to-end services that ensure your platform is designed to meet the needs of both your brand and your customers.
eCommerce Platforms We Work With
At Fluid, we have extensive experience across multiple eCommerce platforms, allowing us to tailor solutions that fit your business needs.
- WooCommerce: As a powerful, customisable plugin for WordPress, WooCommerce allows for highly flexible online store setups. Fluid integrates WooCommerce seamlessly with WordPress websites, offering detailed product listings, flexible shipping options, and secure payment gateways.
- Squarespace: Ideal for businesses looking for a streamlined and easy-to-manage eCommerce platform, Squarespace offers beautiful templates and robust eCommerce functionality. We help businesses optimise their Squarespace stores with custom designs, ensuring they offer a smooth shopping experience while staying aligned with the brand visual language.
- Shopify: Known for its versatility and ease of use, Shopify is a popular platform for businesses of all sizes. Fluid customises Shopify stores with engaging designs, optimised product pages, and intuitive checkout processes to drive conversions and elevate the user experience.
- Instagram Shopping: With Instagram’s integration of shopping features, brands can turn their social media presence into a direct sales channel. Fluid helps set up Instagram Shops, linking them to your eCommerce site so customers can browse and purchase products directly from your Instagram profile, providing a seamless social shopping experience.
- Custom POS Systems: Fluid has expertise in developing custom Point of Sale (POS) systems that integrate both online and physical store sales. Whether you need to manage inventory across multiple locations or integrate an omnichannel shopping experience, we ensure that your POS system is fully customised to fit your business needs.
The Fluid eCommerce Process
Fluid’s eCommerce development process is designed to ensure that every aspect of your online store is carefully crafted to meet your business goals. Here’s how our process works:
- Planning and Configuration: We start by analysing your business needs, products, and target audience to determine the best platform and configuration for your eCommerce site. For platforms like Squarespace, we ensure that the eCommerce plan is upgraded and configured correctly, setting up payment gateways such as Stripe and PayPal, and customising the store settings for optimal performance.
- Product Setup: We handle the addition of products, writing descriptions, uploading images, and configuring product variants such as size or colour. We ensure that product images are optimised for fast load times and high-quality displays, and we can set up any SKUs or inventory management features.
- Shipping and Tax Configuration: We help configure shipping rates—whether flat-rate, weight-based, or carrier-calculated—based on your product type and shipping locations. Additionally, we handle tax configuration, researching the appropriate tax rates and ensuring compliance with local regulations.
- Social Media Integration: Connecting your online store with social media platforms like Facebook and Instagram is crucial for boosting traffic and sales. Fluid integrates your store with social platforms, enabling Instagram Shopping and ensuring products are easily shareable.
- Testing and Optimisation: Before launching your eCommerce site, we conduct thorough testing, including testing the checkout process, product display, and payment systems, to ensure everything functions smoothly. We also offer ongoing analytics support, enabling businesses to track customer behaviour and adjust strategies accordingly.
- Email Campaign Setup: For clients looking to boost their eCommerce efforts with targeted email marketing, we design email campaigns that promote products, special offers, and new launches. These campaigns are built with engaging visuals, strong CTAs, and direct product links to drive conversions.
Successful eCommerce Implementations
- Bridge Skin: For Bridge Skin, we ensured mobile optimisation for an eco-conscious customer base, focusing on an easy-to-navigate site that worked seamlessly across devices with beautiful product images and a user-friendly checkout.
- Better Beer: We helped Better Beer make a greater impact in the market with an eCommerce site that emphasised branded merchandise, incorporating beautiful product photography and distinctive brand assets, we created a compelling online shopping experience that resonated with their target audience.
- ProFeet: Fluid integrated powerful analytics into a brand new ProFeet eCommerce platform, allowing the team to track user behaviour and adjust services based on real-time data. This enabled them to continuously improve the site’s performance and ensure that the platform met the needs of their community.
At Fluid, we don’t just build beautiful eCommerce platforms—we create solutions that are built to convert visitors into customers. From mobile optimisation to seamless payment integration, we ensure that your eCommerce platform delivers a flawless experience across all devices. Let us help you take your online store to the next level.