Marketing

Since 2001, Fluid Branding has been building distinctive branding that gives our clients a competitive advantage. Backed by insightful market research, Fluid Branding helps clients achieve their strategic marketing goals with distinctive, effective branding and design.

Brand Recognition

Brand recognition is essential for any business aiming to create a lasting impression in the minds of consumers.

Visual Language

Visual language is a powerful tool in brand recognition, extending far beyond just the logo.

Brand Photography

Well-directed photography plays a pivotal role in the success of any brand refresh.

Master Logos

At Fluid, we specialise in master logo formatting that ensures your logo maintains consistency, clarity, and professionalism across all platforms and applications.

How To Price Your Brand: Van Westendorp Pricing

Understanding the relationship between branding and pricing is of utmost importance in today's competitive marketplace.

How To Create A Marketing Audience Persona

Creating a well-defined audience persona is a crucial step in understanding, relating to, and effectively communicating with your target market.

How to Create Target Market Segmentation

Use sophisticated techniques such as cluster analysis to draw statistically significant insights from segments, better tailor branding strategies and ultimately achieve measurable improvements to the bottom line.

The Science Behind Brand Awareness

In the fast-paced world of business, with countless companies vying for attention, establishing and maintaining a strong brand presence is crucial.

Branding Agency Workshops

As the clock ticks down the minutes to the end of a brand strategy workshop, it was clear things were going downhill fast.

Clients

Fluid Branding partners with a diverse range of local, national and international clients to deliver marketing, branding and design solutions that build better businesses.