Mental Health Campaign

WorkSafe's WorkWell Toolkit is a free online tool designed to support business leaders in preventing mental injury and promoting mentally healthy workplaces.

– Campaign
– Copywriting
– Digital/Campaigns


Fluid assisted in spreading the word of the tool and its benefits to a range of new industries through a digital display campaign across multiple touchpoints and channels.


Fluid developed a campaign that targeted employers and managers from hospitality, transport, construction, office work and professional services to introduce them to a tailored Toolkit experience. The campaign focussed on specific economic and interpersonal issues within each industry that sprang from poor mental health and offered the WorkWell Toolkit as a guide to navigating those issues as a manager or business owner.


The campaign reached over 320,000 and encouraged over 1000 people to explore what the platform had to offer them.


– Campaign
– Copywriting
– Digital/Campaigns

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