Mental Health Campaign

Fluid assisted in spreading the word of the tool and its benefits to a range of new industries through a digital display campaign across multiple touchpoints and channels.

Fluid developed a campaign that targeted employers and managers from hospitality, transport, construction, office work and professional services to introduce them to a tailored Toolkit experience. The campaign focussed on specific economic and interpersonal issues within each industry that sprang from poor mental health and offered the WorkWell Toolkit as a guide to navigating those issues as a manager or business owner.

The campaign reached over 320,000 and encouraged over 1000 people to explore what the platform had to offer them.