Scottsdale Slow Cooked & Continental

Tasmanian Artisanal Packaging

Following the success of the Scottsdale brand relaunch, it was time to extend the brand into two exciting new product ranges – Slow Cooked and Continental. Both had been identified in the original portfolio strategy, but now the task was to translate the master brand across new pack formats while celebrating the distinct personalities of each range.

Overview

The challenge lay in maintaining strong brand cohesion while introducing new layers of meaning; from the artisan, chef-led story of the Slow Cooked range to the crafted European cues of the Continental range. Each required a visual and structural system that could flex, differentiate, and grow with the brand’s expanding portfolio.

We built upon Scottsdale’s distinctive brand assets – including its evolved logo, natural storytelling cues, and premium photographic style – ensuring every pack remained recognisably Scottsdale while communicating its unique product story.

For the Continental range, we introduced a tertiary colour palette to help differentiate SKUs across a uniform product format. This subtle layer of flexibility added depth to the brand system while supporting easy navigation for consumers.

For Slow Cooked, the larger pack format created opportunities for on-pack storytelling, including recipe inspiration and rich food photography to showcase the restaurant-quality result. New iconography was developed to hero the culinary elements – from the chef-created rubs and sauces to the locally crafted Fleisch meister sausages – reinforcing authenticity and quality at every touchpoint.

Packaging was at the heart of this project; however, the work extended beyond the pack to include 3D renders, printed collateral, and end frames for TVC and social campaigns – ensuring a consistent and elevated brand presence across every channel.

This cohesive yet flexible design system continues to build recognition and brand equity as Scottsdale grows its portfolio – carrying the brand confidently from its Tasmanian roots to shelves across the mainland, and into more Australian homes than ever before.

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