Pure Harvest Barista Soy

Barista Soy Milk Packaging

PureHarvest introduced Australia to the benefits of non-dairy milk back in 1981 and have never stopped pushing the industry forward with organic, whole ingredients to make products that taste and feel good.

Overview

Accounting for nearly half of all cafe drinks sold, the cafe and coffee market is a critical and lucrative segment for non-dairy milk brands. It’s also a segment with high standards, where consistent product performance is as important as taste and mouthfeel.

Building on the existing distinctive brand assets, Fluid’s creative team made sure to highlight the differences in Pure Harvest’s Organic Barista variant with an illustration on the front of pack and clear call outs that not only differentiate it from the range but speak to the product’s speciality natural formulation.

The new variant joins the growing list of 13 other SKUs in Pure Harvest’s non-dairy milk product list alongside the numerous honey, rice and muesli staples.

Deliverables

Packaging

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