Marble King Wagyu

The name carries weight. Marble King evokes rarity, mastery and ambition. But the true story runs deeper. Every stage of production is intentional and tightly controlled. Full blood Japanese wagyu are raised with care, from genetics and animal welfare through to specialised feed and local processing. Cattle are finished for up to 600 days on a curated ration and raised in a setting where biodiversity, sustainability and high-quality output work in harmony.

We anchored the brand in the idea Greatness. Nurtured. It reflects a purposeful balance between ambition and care, between performance and process. That thinking shaped the strategy and the creative direction from the ground up.

Visually, the brand draws from the land. The crown device in the logo and secondary brand elements incorporate a silhouette of the Cathedral Ranges, a subtle but meaningful nod to the farm’s location. A distinctive visual system was created, blending fine art and food photography. Painted treatment and textures inspired by Tom Roberts sit beside meticulously styled cuts of wagyu, captured with natural light and minimal props. The result feels luxurious but never contrived.

The brand story speaks clearly to its three core audiences. For distributors, it delivers reliability and traceability. For chefs, it communicates craft, provenance, and consistency. For discerning consumers, it offers exclusivity with substance and clarity.

The rollout included brand identity, packaging, printed collateral, website, social media templates, a comprehensive library of brand content and tone of voice. Every touchpoint reinforces the same story: care, control, and intent.

The rebrand elevates Marble King to a level that matches the product and positions it confidently on the global stage.

This is a brand shaped with purpose, grounded in integrity, and made for those who know the difference.

Visit Marble King Website