Lon Retreat

Branding Luxury Hospitality

Lon Retreat is a rural Point Lonsdale estate that had been in Lon Retreat's family for almost 150 years.

Overview

After an extensive renovation Lon was looking for a strategic creative partner who could help transform the revitalised space into a brand experience. The idea at the core of the identity was that ‘in the relentless pace of modern life, simply slowing down can become a spiritual experience’. Lon Retreat, was the vision of founder Claire Gemes who envisioned a place that provided a space to unplug and step into a world separate from the chaos of everyday life.

Visit website

Identifying the brand essence in a workshop, Fluid ensured that every part of the brand emphasised the relaxed, eco-friendly experience of staying at Lon, with drawn out graphics , stunning aerial photography and copy that eases audiences into the comforts of Lon.

Lon has since gone on to be featured on Broadsheet and  Spice News, whose journalists instantly recognised the down-to-earth, laid back simplicity of the brand and highly recommended  Lon as a destination for those looking to escape and find the beauty in doing nothing.