A Worldwide Web of Taste

For 170 years Langdon has explored and sourced the very best ingredients from across the globe.

– Identity
– Digital design
– Website


Langdon sources the finest ingredients from all over the world and develops and tests food products. With over 170 years of experience in innovation, Langdon challenged Fluid to bring to life their brand with a new identity and website that demonstrated their 
deep experience and cutting-edge innovation while moving away from a cold corporate identity.


Through a strategic review, Fluid synthesised the brand tagline ‘a world of taste’ with the brand purpose 'To bring food ideas to life’. Fluid developed an understanding of the what, how and why of Langdon’s business and with this in mind, developed a flexible and unique visual identity that drew together whimsical illustrative elements with gorgeous food photography to create a set of distinct brand assets that complemented the existing logo and enabled the brand to stand out amongst competitors.


The updated website saw a 21.5% increase in organic traffic.

The Fluid team were instrumental in bringing to life a refreshed brand identity. They quickly and concisely articulated the brands' visual identity that immediately elevated Langdon well above the industry norm, on both a local and international stage. The entire Fluid team were always professional, flexible and an absolute pleasure to work with.

Bec Park, Head of Marketing – Langdon

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