Wholesome Brand Consideration
Langdon sources the finest ingredients from all over the world and develops and tests food products. With over 170 years of experience in innovation, Langdon challenged Fluid to bring to life their brand with a new identity and website that demonstrated their deep experience and cutting-edge innovation while moving away from a cold corporate identity.
Through a strategic review, Fluid synthesised the brand tagline ‘a world of taste’ with the brand purpose 'To bring food ideas to life’. Fluid developed an understanding of the what, how and why of Langdon’s business and with this in mind, developed a flexible and unique visual identity that drew together whimsical illustrative elements with gorgeous food photography to create a set of distinct brand assets that complemented the existing logo and enabled the brand to stand out amongst competitors.
The updated website saw a 21.5% increase in organic traffic.