Heated Industries

Branding Product Innovation

Heated Industries created outdoor furniture solutions, using sustainable technology to keep 'bums on seats' while enjoying alfresco dining.

Overview

The brief for Fluid was to position Heated Industries as a safe, cost-effective outdoor heating solution for the hospitality and entertainment industries and subsequently create a complete brand identity. The core product offering was an innovative patented Australian-made seating solution.

Fluid created a brand that combines the first letter ‘h’ and ‘i’ of the Heated Industries company name with a stylised figure of a person sitting in a seat. Fluid’s team used dynamic whitespace, and a bespoke emboss treatment of radiating heat bars to evoke a modern and contemporary aesthetic throughout the visual language. Additionally, Fluid added a distinctive pop orange colour that supports the primary mark and complementary typography and photography. Finally, a branded tagline, ‘Smart heating. Smart seating’ was created to aid recall of the product attributes.

AGDA shortlisted heated Industries for an award for branding in 2018.