Digital Reporting For Tomorrow

The Global CCS Institute is an international think tank whose mission is to accelerate the deployment of carbon capture and storage (CCS), a vital technology to tackle climate change and deliver climate neutrality.

– Digital Design
– Print Design
– Campaigns

Challenge

Since 2019, Fluid has created a ‘soft’ print version (PDF) of the Global CCS Institute’s (GCCSI’s) Global Status of CCS Report. Each year a new ‘visual language’ is created for the report that distinguishes it from previous reports while communicating the critical underlying messages from the Institute relevant to the year’s edition.

In 2022, the GCCSI asked Fluid to design, build, and deliver an interactive report microsite that would provide the same level of information as previous reports. This build needed to be something that could be ‘white-labelled’ each year with the new visual language applied accordingly to it. Additionally, the report would need the ability to generate a PDF version of the report.

Solution

The newly developed digital platform allowed Fluid to introduce interactive elements such as live graphs, tables, and animations, significantly enhancing user engagement and the overall experience of reading the report.

Fluid designed the user interface (UI) to simplify reader navigation through complex information, making it easier for readers to explore the report’s content and understand the role that CCS technology will play in their policy plans for meeting net zero.

Outcome

Fluid’s solution created a platform focused on accessibility, user experience, and adaptability. The platform enhanced the ability of the GCCSI team to tap into analytics, with the ability to capture valuable insights into the report’s readers.

The implementation of the microsite made the report readily accessible on mobile devices. Optimising the platform for mobile ensured that users could conveniently access and read critical information anytime, anywhere. This mobile-friendly approach expanded the report’s potential reach, making it more easily accessible and increasing its impact.

The new report platform was designed from the ground up to be flexible and easily updatable. This adaptability ensures that each year’s reports can maintain a distinct annual identity and the most up-to-date information while also effectively conveying GCCSI’s key messages.

Deliverables

– Digital Design
– Print Design
– Campaigns

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