Global CCS Institute

Status Report of Significance

The Global CCS Institute is an international think tank whose mission is to accelerate the deployment of carbon capture and storage (CCS), a vital technology to tackle climate change and deliver climate neutrality. The Institute’s annual Status Report is highly anticipated across international climate change, industry and government communities.

– Marketing Strategy
– Digital Design
– Print Design
– Campaigns

Challenge

To ensure the best possible future for the world. By changing perspectives, behaviours, policies and ultimately the climate. The Global Carbon Capture and Storage Institute’s (GCCSI) challenge is to inform and motivate audiences into action by encouraging its audience to complete a business case for the use of carbon capture and storage (CCS) technology.

Assorted open pages of the report on a blue background.
CCS report branded document wallet
Fact sheet of key statistics taken from the CCS report.
Carbon Capture Storage one page advert of report in a newspaper. Advert states the economic and social benefits of CCS.

Solution

To attract and influence the Status Report’s audiences, Fluid works with the Institute to develop a compelling theme and then brings it to life with bold, inspiring campaign iconography and headlining. Key information on developments in policy, technological innovation and emerging trends are delivered with easy to read text and engaging infographics.

Cover of the printed copy of the Global Status of Carbon Capture Status report for 2020.
Various tablet screens showing the digitised version of the report
CCS report branded employee lanyard

Outcome

Each of the reports has been extremely well received drawing drawing more attention to the critical role of the technology. At present CCS figures in 80% of countries Long Term Low Emissions Development Strategies and in 2021 has captured 36.6 million tonnes of CO2. In Australia of CCS continues to grow with the government announcing it as a key pillar within its climate change package ahead of the upcoming Conference of Parties.

CCS report branded employee lanyard.
Various iPhone screens showing various social media posts promoting the report and it's statistics, quotes and charts
Poster of front cover of the CCS report on an urban street

Deliverables

– Marketing Strategy
– Digital Design
– Print Design
– Campaigns

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