Kangaroo Island Spirits

Packaged with a Kiss

Kangaroo Island Spirits engaged Fluid to design a Limoncello based cocktail gift pack for “The Cranberry Kiss”– the distillery’s top-selling cocktail and a favourite among both locals and visitors.

Overview

The brief called for a packaging solution that would appeal equally to distillery visitors seeking a keepsake and retail customers discovering the brand for the first time. We needed to ensure the pack stood out on shelf while maintaining a strong connection to Kangaroo Island Spirits’ distinctive brand assets.

While the liqueur range celebrates natural botanicals and handcrafted authenticity, this project required a shift – capturing the cocktail’s vibrant, summery energy and gift-worthy appeal without losing its roots in nature.

Fluid re-imagined the brand’s signature botanical illustrations, pairing them with flavourful, sun-drenched stripes inspired by the cocktail’s bright, refreshing notes. The result balances craft and colour, bringing a sense of modernity, playfulness and taste to the gift pack and postcard. The combination celebrates the spirit’s natural ingredients while evoking the lively, social mood of summer cocktails.

The Cranberry Kiss gift pack delivered a bold, fresh expression of Kangaroo Island Spirits – one that feels crafted yet contemporary, resonating with loyal fans and new audiences alike.

Deliverables

Illustration Marketing Collateral Packaging

Testimonial

Working with the team at Fluid on our Kangaroo Island Spirits Cocktail Gift Pack was an absolute pleasure. The team were incredibly easy to work with, quickly grasped our vision, and brought it to life with a design that perfectly captured the spirit of our brand. They took us seamlessly through their creative rationale, ensuring every detail had purpose and meaning. The end result was a beautiful, thoughtful design that we’re all proud of and hope our customers are too! We couldn’t have asked for a smoother or more collaborative experience.

Krista Graham - Head of Sales

Related Work

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