Coulter Roache Lawyers

Strategy For Success

Coulter Roache is a leading legal firm in Geelong with a proud history spanning 80 years. However, the existing brand identity, and associated legacy, had begun to inhibit the firm’s ability to talk to their progressive offering, limiting new business development.

Overview

Coulter Roache Lawyers is a leading legal firm in Geelong with a proud 80 year history. However, this history and its association with the existing brand identity had begun to inhibit the firm’s ability to talk to their progressive offering, limiting new business development.

Fluid undertook an extensive strategy and rebrand for Coulter Roache, to assist the firm to identify their core values, essence and reason to believe. At the cornerstone of this strategic work is arriving at the “Control Today. Create Tomorrow.” positioning  which helped guide decisions for  the design execution stage across  a wide range of touchpoints from building signage, stationery, brochures and the website.

The bold new look communicated professionalism, balanced by approachability.