Coulter Roache Lawyers

Strategy For Success

Coulter Roache is a leading legal firm in Geelong with a proud history spanning 80 years. However, the existing brand identity, and associated legacy, had begun to inhibit the firm’s ability to talk to their progressive offering, limiting new business development.

Overview

Coulter Roache Lawyers is a leading legal firm in Geelong with a proud 80 year history. However, this history and its association with the existing brand identity had begun to inhibit the firm’s ability to talk to their progressive offering, limiting new business development.

Fluid undertook an extensive strategy and rebrand for Coulter Roache, to assist the firm to identify their core values, essence and reason to believe. At the cornerstone of this strategic work is arriving at the “Control Today. Create Tomorrow.” positioning 
which helped guide decisions for 
the design execution stage across 
a wide range of touchpoints from building signage, stationery, brochures and the website.

The bold new look communicated professionalism, balanced by approachability.

Coulter Roache stationery laid out on flat surface, showing with compliment slip, letterhead and business card

Testimonial

In 2016, Coulter Roache engaged Fluid to support and guide us through a major rebrand and ultimately design and construct a new dynamic website. The team at Fluid, through their strategic thinking, imaginative ideas and attention to detail, made sure this extraordinarily challenging process was an absolute success. We are delighted with the design, simplicity and functionality of our new website. Thank you Team Fluid.

Martin Reid, Managing Principal — Coulter Roache

Related Work

Fluid Branding is globally recognised as one of Australia’s leading branding agencies

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© Fluid 2001-2024. Fluid is a registered trademark of Fluid Group Pty Ltd. Terms of use. Privacy policy