Black Swan Mini Favourites

Targeting routine dip shoppers looking for convenient, portion-controlled options for lunchtime snacks or quick meals, Fluid designed the range to appeal to families with varied taste preferences. Customers could buy a variety of dip flavours in smaller, individualised portions. In an effort to reduce waste and simplify the design, Fluid created lid designs that would be printed directly onto the foil, allowing for simplified pack designs that would keep packaging to a minimum.

Understanding shopper insights was crucial. Notably, one in three dip shoppers use dips beyond traditional dipping occasions, incorporating them into sandwiches, wraps, or as a condiment like aioli for chips. This highlighted the product’s potential versatility, positioning it not just as a snack but also as a meal enhancer. The primary consumption occasion was during the afternoon, with 66% of shoppers enjoying dips with crackers or veggies as a snack to tide them over until dinner. The second most common use is during lunch, where dips are often used as an ingredient in sandwiches or wraps, providing added flavour and convenience.

The new product positioned Black Swan to meet the evolving needs of modern consumers, tapping into emerging trends of convenience, customisation, and versatility while reinforcing its brand presence in the expanding grab-and-go dip segment.