Black Swan Green Goddess

By aligning with the on-trend Green Goddess flavour profile, Black Swan positioned itself as a brand at the forefront of food innovation, staying responsive to emerging consumer preferences. The dip served as the first in a series of rotating flavours designed to meet the demand for fresh, exciting products in the dip category. This initiative aimed to go beyond traditional dipping occasions and explore new avenues like mealtime enhancements to broaden the brand’s appeal.

In addition to satisfying a growing consumer desire for healthier, on-trend food options, the new limited-edition dip’s goal was to foster increased engagement and excitement within the category. By tapping into social media-driven trends, Black Swan ensured its relevance in the rapidly evolving food landscape.