Black Swan Batched

AI Visual analysis showed that the previous design’s clear plastic and visually minimalistic style led to less stand out and poorer brand blocking on shelf. Fluid’s creative team focused on introducing more appetite appeal, utilising more of Black Swan’s distinctive brand assets, and calling out ingredients while retaining a premium proposition. Fluid commissioned illustrations of key ingredients in a textured, woodcut style which when combined with a soft colour palette, imparted an artisan feel to the range.

The new designs outperformed the previous design in both store-shelf set and packaging hotspot tests, demonstrating a higher chance of being seen in the first 3-5 seconds of viewing, better brand blocking, stronger standout and a clearer hierarchy of information.