Bellarine Distillery

Playful Gin Packaging

Bellarine Distillery is a small batch quality distiller of whisky and gin on the Bellarine Peninsula. One of the first distilleries to open in the region since the late 1980s.

Overview

Bellarine Distillery tasked Fluid with creating a brand for their range of gins and whisky. Fluid needed to consider the relationship of the master brand and product name and create a flexible brand architecture that would enable Bellarine Distillery to expand its product portfolio over time.

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The project scope included the creation of the Bellarine Distillery master brand and e-commerce website, venue signage and uniforms plus label designs for a range of four gins Teddy & the Fox, Rosey & the Rabbits, Trooper & the Roo and the Old Dodger Navy Strength. The gins feature original illustrations by Stuart McLachlan, bespoke typography, coloured foils and a fine-toothed linen paper stock.

Sales of Teddy & the Fox went well beyond the forecast expectations. The product achieved more than 300% growth in sales from a combination of wholesaling and direct-to-consumer through the Bellarine Distillery website and on-premise cellar door sales. Since the distillery opened on ANZAC Day 2018 their range of gins has grown to include four variants. Bellarine Distillery’s whisky is due for release in 2021.