In today’s fast-paced digital landscape, modern programmatic advertising demands a vast variety of artwork formats that can fit seamlessly into an extensive range of digital and traditional advertising spaces.
Programmatic advertising allows brands to target their audience more precisely, but this approach requires content to be adaptable to multiple platforms—whether it’s on a banner ad, a social feed, or a roadside billboard. This shift has created the need for campaign artwork that can scale across multiple shapes, sizes, and formats without compromising brand consistency or visual appeal.
At Fluid, we specialise in Campaign Artwork Production, ensuring that all creative assets are designed to meet the needs of today’s multi-channel advertising strategies. We produce artwork that is adaptable for digital display ads, social media, video formats, and traditional print mediums. Whether you need artwork for dynamic web ads, static banners, out-of-home advertising, or social media ads, Fluid creates visually compelling and strategically aligned artwork that ensures your brand stands out, no matter the platform or size.
Crafting Artwork for Every Format
Our team is adept at creating artwork in the wide array of sizes and specifications required by modern advertising platforms. Programmatic campaigns often involve a mix of sizes, ranging from large-format billboards to small in-app banners, and everything in between. The challenge is to maintain brand consistency and impact, regardless of the dimensions or placement.
- Digital Display Ads: Whether for Google Display Network, or other programmatic platforms, we create artwork that is responsive and eye-catching in varying sizes, such as leaderboards, skyscrapers, rectangles, and square banners.
- Social Media: Fluid designs social media ads for platforms like Instagram, Facebook, LinkedIn, and Twitter, ensuring that the visual elements align with platform-specific dimensions and user behaviour.
- Out-of-Home (OOH) Advertising: For traditional spaces such as billboards, bus shelters, and building wraps, we develop high-resolution artwork that ensures maximum visibility and impact, while still aligning with the digital campaign.
- Video and Animated Content: We also provide creative for video formats, creating engaging animations, and ensuring static artwork translates seamlessly into animated environments.
Expert Management and Execution
Fluid’s approach to campaign artwork production is comprehensive. We manage the entire process, from conceptualisation to final execution, ensuring all assets meet the required specifications for each platform. We work closely with brands to align creative content with the overall campaign strategy, maintaining a unified visual language across every touchpoint.
With experience in producing campaign artwork for high-profile brands such as BHP, Universal Dairy, and Pure Harvest, Fluid has proven expertise in adapting brand visuals to a variety of advertising formats while maintaining consistency. For BHP, we created artwork that transitioned seamlessly between large-scale outdoor campaigns and digital placements. For Universal Dairy and Pure Harvest, we developed digital assets that aligned with their brand values and marketing goals, ensuring they reached their audience across multiple channels with a unified, cohesive look.
At Fluid, we understand the demands of programmatic advertising and the importance of scalable, versatile artwork. Our Campaign Artwork Production service ensures your brand is always represented in the best light, whether on a mobile banner, a highway billboard, or a social media feed. Let us handle the complexities of multi-format artwork production, so your brand can focus on delivering effective, impactful campaigns.