Well-directed photography plays a pivotal role in the success of any brand refresh. It’s not just about taking attractive photos—it’s about capturing the essence of a brand’s new identity, evoking emotion, and telling a compelling story that resonates with the target audience.
At Fluid, we understand the importance of creative, strategic photography in ensuring your refreshed brand stands out in a competitive marketplace. From carefully selected talent to thoughtfully chosen locations and props, every element is designed to align with and amplify your brand’s refreshed vision.
Fluid’s Brand Photography service covers every aspect of the production process, ensuring client photoshoots are executed flawlessly fitting perfectly in with their distinctive brand assets. We begin with a detailed photography brief that outlines talent needs, locations, and styling considerations. This brief is shared with the relevant team members to ensure alignment with the brand’s goals and creative direction. Whether you need urban locations or unique props, our team scouts the perfect settings to create the right atmosphere for your shoot.
Pre-production
Preproduction planning is critical to the success of every project. Before the shoot, we host a pre-shoot meeting with all key stakeholders, including the client, photographer, creative director, and stylists. During this meeting, we review the run sheet, assess props and set design, and ensure talent is fully prepared. This thorough preparation guarantees that everything is ready for the shoot day, including securing the delivery of all required materials and equipment.
On Set Protocols
On the day of the shoot, we start with a stakeholder intent meeting to align everyone on the brief and objectives. Our Creative Director oversees the photography execution, ensuring the creative vision is executed accurately, while the production manager ensures everything runs smoothly on set. Safety is a priority, so we manage all Occupational Health and Safety (OHS) protocols to maintain a safe working environment for both talent and crew.
Throughout the shoot, our team continuously reviews shots, either remotely or on-set, providing immediate feedback to ensure the photography meets expectations. We manage every aspect, from location permits to ensuring props and talent are used effectively, helping to tell your brand’s story in the most engaging way possible.
Post-production
Once the shoot is complete, we handle image selection and retouching, ensuring that the final photography aligns with your brand’s refreshed identity and messaging. After final edits, we provide proofs for client review and incorporate feedback to ensure the final images perfectly reflect your vision.
At Fluid, we know that talent direction, location scouting, and propping are just as essential as the photography itself. Our end-to-end service guarantees that every detail is aligned with your brand’s refreshed identity, helping your new visual presence make an unforgettable impact. Let us take care of the creative and technical details, so you can focus on celebrating your brand’s next chapter.