At Fluid, we create comprehensive brand guidelines that serve as the foundation for a consistent and cohesive brand identity. A brand’s success lies in its ability to maintain visual and verbal consistency across all platforms, from digital channels to print materials. Our brand guidelines provide clear, structured rules for the use of your brand’s assets, ensuring that every touchpoint reflects the same identity and values.
Before the development of the final brand guidelines, Fluid undertakes a creative phase that explores the brand’s visual identity across a representative selection of real-world applications. This process allows us to test and refine the brand’s visual language, uncovering both possibilities and restrictions that might not be immediately evident. By applying the brand identity to practical examples such as stationery, signage, PowerPoint templates, and social media assets, we gain deeper insight into how the identity can be used consistently and effectively.
All concept designs, and from this exploration, the rules and guidelines will emerge. These guidelines will later be documented in a formal style guide, which outlines how to apply the visual identity in all future uses. This document includes rules for logo usage, colour schemes, typography, and distinctive brand assets, as well as examples of real-life applications, ensuring consistency across all mediums. The final development of the individual items, such as print-ready files or digital assets, can then be completed during the implementation phase.
For businesses undergoing a brand refresh or launching a new identity, having detailed brand guidelines is crucial for maintaining alignment across all platforms, teams, and external partners. At Fluid, we ensure that your brand guidelines are tailored to the nuances of your brand, providing clarity and direction for both internal teams and external collaborators.
With Fluid’s expertise, your brand guidelines will not only protect the integrity of your visual identity but also provide a strategic foundation that supports your brand’s growth, ensuring every application aligns with your core values and messaging. Whether you’re creating a new brand or enhancing an existing one, Fluid’s Brand Guidelines Design service will ensure your brand remains recognisable and compelling across all touchpoints.
Fluid’s experience in both developing and managing digital asset management systems is extensive. From UI Kits to guidelines to integrated BrandHubs our team can develop new systems that go far beyond the traditional PDF document, providing content creators with useable, intuitive and practical assets. Fluid can utilise either pre-configured platforms such as Frontify, Canva or BrandFolder, or develop a complete system from CMS up where clients pay for maintenance, integrations and hosting directly.