Services we offer
Fluid Branding creates brands that build better businesses. For over 20 years Fluid Branding has combined strategy, creative thinking, and design expertise with consumer data and testing to offer a comprehensive suite of services. Our approach consistently delivers long-term success, minimising project risk by aligning stakeholders around objective metrics and goals.
Creative
Brand Identity Design
UI Design
Territory Boards
Visual Language
Distinctive Asset Creation
Design
Implementation
Account Management
Master Logos
Packaging Artwork
Campaign Artwork
Brand Guidelines Design
Workflow
Our Fluid workflow lowers project risk by defining project outcomes against category metrics.
01/ Account Management
01/
Account Management
Account managers at Fluid Branding are dedicated to their clients’ brands success. Their job is to ensure that clients, creatives and production suppliers are informed, prepared and understand their roles in meeting deadlines. Through regular project reviews and active, ongoing communication Fluid Branding has built strong, long lasting client relationships with companies such as Good Food Partners, BHP, Melbourne Water, and GMHBA. Fluid Branding’s higher level of account management is what underpins our ability to deliver world-class creative.
02/ Strategy
02/
Strategy
Develop a deeper understanding of your audiences’ perspectives through a combination of qualitative and quantitative research Fluid Branding’s team determines the metrics – such as brand recognition, pricing sensitivity, and brand perceptions – that will determine your brand’s success. Then to align stakeholders, Fluid Branding conducts workshops with various exercises aimed at leveraging stakeholder insights to inform the research, allowing for input on brand architecture, audience personas, and brand positioning that will be used to create a final, thorough creative brief that serves as a roadmap for creative development.
03/ Creative
03/
Creative
Fluid Branding’s creative team will create visual territory boards to interpret the creative brief, guiding the visual direction of the brand identity design. Depending on the project sketches, mockups or renders are created, conceptualising new visual language options that can be applied to relevant marketing tactics and touchpoints, reflecting the brand positioning and engaging target audiences. Through an iterative process, mockups and stimuli are refined based on client feedback to create final creative concepts that align closely with the client’s vision and objectives.closely with the client’s vision and objectives.
04/ Design
04/
Design
This crucial phase allows for the creative team to apply to brand assets or touch points such as annual reports, signage, packaging, UI kits, websites, retail environments, infographics, and PowerPoint presentations. During this phase, designers align the visual language to the correct technical details for each application, checking measurements, creating brand and product photography, and planning the roll out of final artwork implementation.
04/ Implementation
05/
Implementation
Lower your project risk with thorough and detailed implementation of final artwork. Our team creates and reviews technical master artwork, writes brand guidelines and delivers the formats you need. From document proofing, to accessibility checks or packaging compliance checks, our technical experts will review all artwork to ensure it is fit for printer, packers and digital suppliers to implement quickly and error-free. Whether you need Microsoft Office compatible eStationery or a suite of campaign artwork, our team will ensure that you can be confident that every brand touchpoint is working to improve your progress towards your brand metrics.